New colourful artwork at the bottom of Bold Street could actually end up saving lives.

Besides being a vibrant and potentially new Instagram backdrop, the piece is part of the UK's first nudge-behaviour trail for a new style of potentially life-saving pedestrian crossings.

The eye-catching designs can be found at two collision hot-spots in city centre, the first being between Hanover Street and Bold Street and the second being at East Prescot Road in the Old Swan area.

These design trials will run for two weeks and is the result of the huge increase in footfall following the easing of lockdown restrictions as well as the return of thousands of university students in recent months.

Liverpool has been chosen to host the experiment, alongside Hull, as sadly it has one of the highest rates of adult deaths or serious injuries for pedestrian collisions in the UK Metropolitan Boroughs – at 99 per 100,000 people.

According to Liverpool BID company, the trials also form part of a wider strategy devised by the council and road safety partners to help bring down that number, which has been steadily falling since 2012.

The Hanover Street location, which is considered to be be one of the UK’s most dangerous pedestrian crossings, has seen the introduction of what is known locally as the ‘Compli Crossing’.

It is inspired by pop-art and features a series of multi-coloured nudges.

This particular location has a high collision rate in the evening and throughout the night with casualties made up of pedestrians enjoying a night out.

Within the last five years, 14 adult casualties have been recorded there.

Whereas the second site at Old Swan has deployed the use of a “faster boarding” system – which makes the crossing more noticeable to people who are looking to get to where they are going in the fastest, most direct way possible.

Crossing wait times have also been reduced giving pedestrians priority over cars.

The innovative designs have been created by a behavioural science company based in the North West, following an in-depth insight study into pedestrian behaviour in the urban environment.

They were brought to life in collaboration with Liverpool based designers Smiling Wolf and were developed with disability groups with the aim of the crossing to record the experience of different road user groups with specific engagement sessions planned for people with disabilities and neurological conditions.

Liverpool is already home to various pieces of street art from dedications to footballers to recreations of the city's iconic buildings for visitors of the city to spot during their travels - now there's one more that could end up being one of the most important of them all.