My Pillow CEO Mike Lindell has been permanently banned from Twitter after he continued to perpetuate the baseless claim that Donald Trump won the 2020 US presidential election.
Mr Lindell has been one of Mr Trump’s most public supporters over the last four years and has often parroted conspiracy theories spread by the president and his followers.
Twitter decided to ban Mr Lindell due to “repeated violations” of its civic integrity policy, a spokesperson said in a statement.
It was not immediately clear which posts by Lindell on Twitter triggered the suspension of his account.
The civic integrity policy was implemented by the social media platform last September and is targeted at fighting disinformation.
Mr Lindell has continued to insist that the November 2020 presidential election was rigged even after President Joe Biden was inaugurated on 20 January.
The CEO then caused controversy when a picture of his notes brought to a White House meeting with Mr Trump suggested implementing “martial law if necessary”.
In December he also suggested that the presidential election could be overturned via the electoral college by replacing electors in certain swing states.
Following his continued support of the president’s baseless claims, the CEO said that major retailers such as Bed Bath & Beyond and Kohl’s have said that they would boycott My Pillow’s products.
“These [companies], they’re scared. They were good partners. In fact, I told them, ‘You guys come back anytime you want,’” he added.
Amid the violent insurrection at the US Capitol by pro-Trump supporters 6 January Mr Lindell called the events of the day “very peaceful” in an interview with Newsmax.
“There was probably some undercover Antifa that dressed as Trump people and did some damage to windows and got in there,” he added.
Mr Lindell, who was a major donor to the Trump campaign, is also facing potential litigation from Dominion Voting Systems for claiming that their voting machines played a role in alleged election fraud.
Mr Trump, had his account permanently suspended following the riot and following the release of a video in which he told rioters to go home but also called them “very special.”
"After close review of recent Tweets from the @realDonaldTrump account and the context around them we have permanently suspended the account due to the risk of further incitement of violence," the platform said.
"In the context of horrific events this week, we made it clear on Wednesday that additional violations of the Twitter Rules would potentially result in this very course of action."