Heartbroken pals have paid tribute to a "caring" mum-of-five who plunged 150ft to her death off a seaside cliff in front of a packed beach of sunseekers.
Tahira Jabeen, who was in her 40s, from Birmingham, died from her injuries at Man o' War beach, near Durdle Door in Dorset, on Monday at about 3pm.
The mum had shouted “I'm coming down” before she lost her footing on loose rocks.
Her daughter witnessed her strike the rock face on the way down and land at the bottom of the cliff at Man O' War beach, earlier reports have suggested.
Friends have now paid tribute to Ms Jabeen on social media, calling her "one of a kind".
An online fundraising page set up to support her family has, so far, raised more than £1,800.
A tribute on the page said: "A much-loved and missed wonderful lady with a heart of gold, Tahira Jabeen lost her life after falling from a cliff in Dorset while making memories with her daughter - leaving behind five beautiful girls who will not be able to replace her.
"A much loved person by many. Always happy and smiling. She will truly be missed by everyone that knew her.
"In loving memory of a very dear friend and colleague, rest in peace. Gone but not forgotten."
One person commented: "Can't believe this has happened, she was the life and soul for all who knew her. Will miss her cheeky banter. RIP lovely lady."
A spokeswoman for Dorset Police described the fall as a "tragic incident", adding: "There were no suspicious circumstances."
Authorities tried to keep members of the public back as the area was crowded on the hottest day of the year, on Monday (June 14).
The mum suffered such horrific injuries that she was pronounced dead at the scene at about 3.30pm.
Another woman, who was also believed to ber her daughter, was treated by paramedics for shock.
A witness said: "The woman was about 20 metres down the cliff when she fell.
"She chose to climb down the rocks while her daughter took the steps.
"People on the cliff and on the beach were shouting at her to stay still but she didn't listen and carried on.
"The rocks were coming loose under feet then she just bounced down. The woman's daughter saw her fall. It is just awful."
A spokesman for the Lulworth Estate, which owns the beach, said: "I understand that a woman fell whilst climbing down the cliffs above Man o' War beach.
"Dorset Police requested our staff to assist with controlling visitors to enable the helicopter to land."
A spokeswoman for Dorset Police said: "At 3.07pm Dorset Police received a report that a woman had fallen from a cliff at Durdle Door near Lulworth.
"Officers are attended together with other emergency services colleagues. Sadly, the woman was pronounced dead at the scene.
"Officers are investigating the circumstances of this tragic incident."
A spokeswoman for Dorset and Wiltshire Fire and Rescue Service said: "We were called at 3.14pm after reports that someone had fallen from height at Man O'War beach.
"We have crews from Bere Regis and Dorchester in attendance, along with a technical rescue team from Weymouth."