A woman became a 'baby whisperer' after retraining as a baby sleep expert after struggling to get her daughter to sleep.
Rosey Davidson of Barnet, north London, has been dubbed a “miracle worker” by grateful mums and dads.
The 37-year-old trained as an infant sleep consultant after getting up five times a night with her daughter Daisy, now seven, until she was five months old – leaving her a “shell of her former self”.
Finally adopting a “holistic approach” to bedtime – in which she considered her daughter’s personality, her sleeping environment and overall lifestyle – within weeks Rosey finally had Daisy’s sleep routine cracked.
First training in October 2016 to become an expert in baby slumber, Rosey then launched her business - Just Chill Baby Sleep - offering parents advice on infant bedtime, which she and her husband Dan, 41, who works in sales development, also followed with their youngest daughter, Lola, three.
Rosey said: “By showing mums and dads how to get their little ones into a good sleeping routine I’m quite literally helping them to change their lives.
“I am a bit of a workaholic. My business is my third baby – I live and breathe it. But helping parents gives the best job satisfaction you could ever ask for.”
With more than 120,000 social media followers – across YouTube, Instagram and Facebook – as well as a host of celebrity clients, including reality star Marnie Simpson, TV presenter Anna Williamson, Olympic gold medallist Rebecca Adlington and The Body Coach, Joe Wicks, Rosey could certainly never be accused of sleeping on the job.
“I actually did an Instagram live with Joe Wicks a few weeks back where I spoke about how to get babies to sleep – it was great,” she said.
Explaining her holistic method, adapted from the successful sleep routine she finally achieved with Daisy, the mum, who previously worked in sales and marketing, told how it incorporates everything from the baby’s personality to their bedtime environment.
“By looking at all those things you can work out the baby’s ‘sleep spot’, which is how long they can be awake for and how they fall asleep,” she said.
“When we’re falling asleep our bodies do what I call a safety check – something that we’ve had in us since prehistoric times – to make sure it’s safe enough to fall asleep and be vulnerable.
“So, it’s important to look and see if a baby is falling asleep well or if they’re nervous. And from there pinpointing the baby’s sleep spot will help to create the best way to put them to bed.”
Now employing three freelance baby sleep consultants, Rosey offers parents a variety of packages, costing between £45 and £695 – ranging from online courses to phone consultations and home visits – which can cover everything from napping to potty training.
She said: “We work out a plan for parents to implement and we offer encouragement and guidance to give them the confidence to put the plan in place.”
Her infant sleep courses are for three different age ranges – zero to five months, six to nine months and 10 to 18 months – as well as an impending toddler course for 20 months to four years old.
But, realising new parents’ sleep patterns may also be off-kilter, she has recently launched an adult course too.
“It’s important for mums and dads to put themselves first so they can be the best parents – and that means getting enough sleep,” she added.
And she can say this from first-hand experience, after her initial struggles getting Daisy to sleep.
She recalled: “Daisy wasn’t sleeping well at all. She was up and down about 10 times a night. I’d read all the baby books and thought I knew all the tricks, but nothing seemed to be working.”
Rosey continued: “I was exhausted, I became a shell of my former self and I just thought, ‘This can’t be it, this just can’t go on'."
At the time, she enlisted the help of a GP and a nanny she knew – putting their heads together and devising a holistic method to get her baby to sleep.
“I’d struggled for five months and within weeks of trying the method she went down perfectly,” she said.
Also a baby massage teacher – training at the end of 2015 – Rosey found herself imparting her newfound knowledge to other members of her class.
She explained: “The last 15 minutes of the baby massage class was more of a catch-up time where the parents could have a natter.
“I noticed everyone talked about sleep. So, after I’d sorted out Daisy’s sleep, I started giving out bits of advice. I became known as the person to ask for baby sleep advice.”
And, after becoming a certified infant sleep consultant, she felt helping other parents to regulate their babies’ slumber was her calling.
“When I launched my business, I started creating videos giving tips on how to get your baby to sleep – I wanted to give a taster of the services I offered,” she said.
“It didn’t take long for the videos to take off – they were shared thousands of times – and I was overwhelmed with messages from people wanting to use my services.”
Often clients who have come to her have been at their wits’ end, according to Rosey.
She recalled: “I remember doing a home visit with a mum who carried her baby around all the time, so the infant wasn’t getting in exercise, so had too much energy and struggled to sleep.
“I often tell clients to build baby obstacle courses using cushions, so they have time to crawl around and explore.”
Ambitious to expand her business, in 2017 – realising Instagram was “the place to be”, Rosey started posting about her sleep expertise on the platform – soon amassing 70,000 followers, including a host of celebrities.
“My posts include expert advice, but I also pride myself on being an open book, so they are always frankly honest,” she said.
“Influencers and celebrities started taking note of my page and soon they became clients. They were happy with the results and would post about my services online and that would cause more and more people to follow me.”
Now she is so popular that, as well as wanting her sleep advice, her followers are interested in her family life – as well as her exercise and wellness regime.
“People love to know what we eat as a family, what me and my daughters have been up to, as well as following my exercise and wellness routine,” she said.
And Rosey has future plans for her daughters to join her business.
“I call it a family business,” she said. “When I was younger, I remember scrambling around for work experience, but my daughters don’t have to do that, they can come and work for me.
“In fact, they are involved already. Lola recently appeared in an advert for a potty-training company – so I put some money in her bank account.
“Hopefully, if I do this for them both, by the time they get to 17 they’ll be able to buy their own car or whatever they want.”
She added: “I don’t just see it as my business I see it as theirs and their future too.”
Meanwhile, Rosey believes the future for her firm is golden.
“The sky is the limit – people are always having babies and then those babies turn into toddlers, so there’s always work out there,” she said.
“Plus, there isn’t enough support for parents.”
She concluded: “All my YouTube videos and the advice I share on social media is completely free – because I genuinely care about helping parents with their little ones’ sleep and I know not everyone can afford my service.
“I want to continue to help as many mums and dads as I can. Even if it’s not through my expertise, just seeing my social media will help them know they are not alone and we’re all in this together as parents.”