In a soap opera based around working class life in the north of England, cocky chancer Mike Baldwin with Cockney accent and disarming smile stood out a mile on the famous Corrie cobbles.
Michael Vernon Baldwin, a London-born businessman who owned and managed Baldwin's Casuals and Underworld factories between 1976 and 2006, was a conniving charmer with an eye for the ladies.
Alongside his salt of the earth neighbours the market stall holder turned Coronation Street knicker factory owner was a ruthless character who rarely backed down, especially in his many fist fights with arch nemesis Ken Barlow.
Here are some of steely Mike's most memorable moments while ruling the roost as the godfather of Underworld.
Mike's affair with Deirdre Barlow
There was a major scandal, perhaps the most famous in Corrie history, when smooth-talking Mike began an affair with bored Deirdre Barlow.
Viewers were on tenterhooks as Deirdre confessed to the affair to Ken, and Mike turned up on the Barlows' doorstep preparing to whisk Deirdre away.
Ken confronted Mike before slamming the door in his face.
Ken and Deirdre resolved to work on their shattered marriage but the affair turned Ken and Mike into longstanding sworn enemies.
Marrying Ken's daughter Susan
The rivalry between Ken and Mike reared its ugly head again in 1986 when a triumphant Mike married Ken's daughter Susan.
Things got physical four years later when when Mike punched Ken, knocking him over a table in the Rovers Return.
Ken confronted Mike in his factory about his ill treatment of his daughter. He saw her as a housewife whereas she wanted to concentrate on her career.
She defied him by aborting their baby and he threw her out.
But unbeknown to Mike, she hadn't gone through with the termination and she gave birth to their son Adam in 1988 in Glasgow.
There was a temporary ceasefire on the fisticuffs in 2000 when sworn enemies Mike and Ken were forced together in the Freshco supermarket siege.
The pair were among several characters held up at gunpoint in the supermarket, where Ken worked as a trolley pusher.
The episode was screened after the 9pm watershed because of its depiction of violence as Ken and Mike were bound together by armed robbers, which could have marked an end to their feud.
But Mike had unknowingly fathered a son during his marriage to Ken's daughter and the following year the truth came out when Susan was killed in a car accident.
The two men fought for custody of Adam, with Ken adamant that smarmy Mike should not look after his grandson. Adam was finally awarded to Mike but attended boarding school in Scotland.
Marriage to Linda Sykes
Scheming Mike met his match with loud-mouthed gold digger Linda Sykes.
He fell for the gobby machinist, who was half his age, but his world came crashing down when his long-lost son Mark Redman turned up in Weatherfield.
He took Mark as factory manager and was proven wrong when, on their wedding night, Mike found out that Mark and Linda had been having a steamy affair. He forgave Linda, but told Mark to get out of his life.
But the marriage collapsed when he enraged a jealous Linda by spending time with his ex-wife Alma as she was dying of cervical cancer, and he claimed she had only married him his money.
After he was spotted fighting with Linda, who then disappeared, Mike was arrested on suspicion of murder.
His estranged fourth wife was later found living in Ireland with a new man.
Dying in Ken's arms
In 2005 Mike was diagnosed with Alzheimer's at the age of 63.
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In heartbreaking scenes he asked Rita Fairclough how her husband Len was when he had died more than 20 years ago and in the Rovers Return he asked where Bet Lynch was, when she had left 10 years earlier.
His last appearance on April 7 2006 came after he was admitted to hospital with pneumonia, but escaped when grandson Jamie left his side for a moment.
After making it back to his beloved factory on Coronation Street, he was found by his old rival Ken.
Their legendary feud finally came to an end when he collapsed and died in Ken's arms after suffering a massive heart attack.
His befitting final words were "you're finished Barlow, Deirdre loves me, she's mine."
Like Alma's passing in 2001 his passing was respected with the theme tune not being played over the credits.