Great Britain

Meghan interview secured by ITV despite media company bidding less than rivals

Meghan Markle and Harry: Expert on 'discourteous' decision

UK media companies scrambled to secure the rights to the blockbuster interview, that is certain to be a ratings hit. The pre-recorded interview will air first in the US on Sunday March 7, before being shown in the UK next Monday. Although it bid under £1 million, ITV beat its rivals Channel 4 and Sky to the broadcasting rights

A source close to the negotiations told The Daily Mirror that producers of Viacom CBS chose ITV, because they believe that the channel will attract the largest audience.

They said: “A key aim is for it to do well in the UK and ITV gives it a fair chance of getting the highest ratings of the year so far."

ITV is expected to rake in millions of pounds in advertising revenue from the interview.

In the US, advertisers are being charged around £150,000 for a 30-second slot in the CBS News special.

Meghan

Meghan and Harry's interview will be broadcast by CBS on Sunday March 7 (Image: Getty)

Meghan

ITV beat its rivals Channel 4 and Sky to the broadcasting rights. (Image: Getty)

On Sunday, CBS released a promotional teaser to their YouTube channel.

The ensuing clips increased speculation that the interview will provide damaging disclosures about the Royal Family.

In one segment, Ms Winfrey says: "I just want to make it clear to everybody there is no subject which is off limits."

READ MORE: Prince William 'furious' at Prince Harry and Meghan Markle

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Meghan and Harry are expected to aim their fire at the media and palace officials (Image: CBS/YouTube)

Another section shows the US media mogul asking Meghan: "Were you silent or were you silenced?

Ms Winfrey is then filmed saying: "You said some pretty shocking things here."

Royal expert Richard Fitzwilliams told the Daily Star that he believed that the Duke and Duchess will aim their fire on both the media and palace officials.

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Meghan

"You said some pretty shocking things here." (Image: CBS/YouTube)

Meghan

"Were you silent or were you silenced? (Image: CBS/YouTube)

He also cautioned that the interview would most likely cause long term damage to their relationships with the Royal Family.

"We will see when it airs, but the audience in a no holds barred interview - which this claims to be - will primarily want to know why they stepped back and then down as working royals," he said.

"We know there will be fierce attacks on media intrusion and probably on courtiers."

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