Earlier this week shoppers went wild, after it was revealed that Asda is now stocking frozen chunks of Ben and Jerry's cookie dough in the freezer aisle.

Each bag of the sweet treat costs £3.99, and can be found in supermarkets up and down the UK - including Manchester.

After the news spread like wildfire, it wasn't long before foodies across the nation started coming up with creative ideas for how best to use the cookie dough chunks, and boy, did people deliver.

What's arguably the best idea, though, was thought up by Instagram page NewFoodsUk.

Posting on the social media platform, NewFoodsUK suggested combining the cookie dough chunks with a plain McFlurry for the ultimate ice cream experience, and if you ask me, that is PURE GENIUS.

As with all great things, it wasn't long before people started singing the idea's praises, with some going so far as to brand it a 'game changer'. 

"Genius idea!" exclaimed one social media user.

Another added: "Oh my god!!!"

"Brilliant combo," gushed a third.

"Oh wow!! Game changer," wrote yet another enthusiastic fan.

One person did point out that it could be similar to the original Ben and Jerry's cookie dough ice cream, saying: "So you are legit just making the original Ben n Jerry's ice cream?"

However, as the NewFoodsUK account rightly pointed out: "McFlurry is a completely different type of ice cream and has a different consistency."

Ah, you've got to love the internet sometimes, haven't you?