Catalytics, a purchase intelligence platform that makes marketing more relevant and measurable has announced its partnership with leading credit card provider MBNA to help drive its new ‘Smart Rewards’ programme.

‘Smart Rewards’ will allow MBNA credit card customers to earn as they spend, receiving up to 15 per cent cash back on everyday purchases when they activate tailored offers from some of the UK’s top brands across retail, entertainment, hospitality and travel.

Brands on the platform range from Harvey Nichols, American Golf to Cult Beauty.

The launch of ‘Smart Rewards’ will further increase the scale of Cardlytics’ offer, allowing retail partners across sectors the opportunity to reward customers and drive incremental in-store and online sales.

MBNA is the latest financial institution to partner with Cardlytics, joining a high-end roster which includes Lloyds Bank and Santander.

Cardlytics powers these reward programmes on behalf of banks to build customer engagement and deepen loyalty over the long-term.

MBNA customers can gain access through the online 'Smart Rewards Hub' where they can browse available offers specifically chosen for them based on past purchases.

Commenting on the announcement, Campbell Shaw, Head of Bank Partnerships at Cardlytics, said: “Through ‘Smart Rewards’, MBNA will be providing great value to their customers, which has never been more important given the current landscape. Increasingly, bank customers are wanting more from their provider and this new scheme will set MBNA apart and help foster loyalty among new and existing customers."

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He continued: “Our expansion is a fantastic statement of the value Cardlytics continues to provide to customers, and our commitment to deepening banking relationships with merchants, brands and customers. This is another very exciting banking partner to join the Cardlytics platform, and it shows evidence of our commitment to increasing our user base.”

Elyn Corfield, Managing Director at MBNA “During what has been a challenging time, we’re excited to have launched our new Smart Rewards, offering our customers a little extra  for  spending with us.

“Through personalised and relevant offers, our customers will be able to earn more on their purchases at selected retailers, with cashback added to their accounts at the end of every month.”

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