With the nation facing the prospect of Covid restrictions this Christmas and festive dinner tables shrinking, a new survey by Heinz [Seriously] Good Mayonnaise has revealed Brits up and down the country are going to be getting experimental in their kitchens this Christmas.
According to the poll of 2,000 Brits who celebrate Christmas, an increasing number are planning to change their ‘traditional’ Christmas dinner this year, with one in ten less likely to serve up a roast turkey complete with all the festive trimmings, compared to 2019.
Instead, over a quarter of adventurous Brits (28%) say they want to experiment with a new Christmas-themed dish and try out different recipes.
The survey revealed that the most notable reason for the boom in kitchen experiments this Christmas is that Brits are preparing for fewer guests this year. Over a third (35%) expect to be dining with far less people in 2020, reducing the average table number to just four people, compared to 2019 where almost half (46%) of Christmas celebrators would be pulling crackers and getting merry with six or more people.
Having fewer people to cook for this year (35% per cent) and becoming bored of the traditional Christmas dinner (21% per cent) are other key reasons why the nation is keen to shake things up. It’s not all bad however, almost a third (31%) of Brits say they’re relieved to not be hosting their relatives this year and have the freedom to experiment with recipes that they prefer (we’ll catch you on Zoom uncle Kev!).
To inspire newly experimental chefs all over the UK this festive season, Heinz [Seriously] Good Mayonnaise has partnered with Saturday Kitchen’s Matt Tebbutt, to release a limited range of festive recipes with a twist, using the nation’s favourite condiment, mayonnaise. It comes as no surprise as in 2019 Heinz saw a boom in mayonnaise sales in the run up to Christmas, and 18% of Brits have been saying they have been using mayonnaise more at Christmas over the last few years.
Maria Perez de Ayala Junior Brand Manager at Heinz said: “This year we wanted to give experimental Brits the chance to include their favourite condiment in ‘twists’ on Christmas classics. That’s why we teamed up with Saturday Kitchen’s Matt Tebbutt to create these surprisingly delicious mayo-filled recipes. Mayo-lovers will not be disappointed with these seriously saucy dishes. We wish you all a very Heinzy Christmas!”
Matt Tebbutt’s Mayo-Mas Recipes: