Maura Higgins looks unrecognisable in a blonde bob wig as she models a new revealing outfit.
The Love Island 2019 star, 30, has shown off her new look in posts on social media.
The video shows Maura don a blonde bob wig and wear sexy lingeries as she cavorts around to a Christina Aguilera track Express, from the film Burlesque.
Sharing the sultry clip on her Instagram account, Maura captioned the video: "Love.Sex.It’s @annsummers Ad".
She quickly made comparisons in her look to Burlesque star and pop superstar Christina Aguilera, adding: "Loved being @xtina for another day".
Maura's boyfriend and fellow Love Island alum Chris Taylor commented: "This is screaming for a parody [three applause emojis]".
He then added: "Serious tho bloody incredible [three heart-eyes emojis]".
Elsewhere, fellow Love Island alum Laura Anderson wrote "Yaaaaaassssssss [flame emoji]" and Georgia Steel dubbed the post "Insane" with a red heart emoji.
Maura went on to pose for further snaps on her Instagram Stories and show a behind the scenes look at her filming the advertisement.
The new video comes after Maura shared her intense love for Chris Taylor on Instagram as she posed for a snap with him on Valentine's Day.
She wrote: "You're not my number one, you're my only one [heart emoji]️ @christophertaylorofficial ".
Chris responded: "I think you won the caption challenge this time. Love you [heart emoji, kiss emoji]".
The pair first met during their time in the Love Island villa back in 2019, but Maura left the show in a relationship with Curtis Pritchard.
Maura and Curtis subsequently split, but Maura later found love with close friend Chris.
Last month, Maura took to Instagram to encourage her 3.1million followers to embrace their natural beauty.
She penned alongside a selfie: "We don’t need to use filters or apps, being yourself is more than enough although a minority of the online community sometimes try and convince us otherwise.
"Everyone preaches to be kind to others when really we need to also preach how important it is to be kind to ourselves; be comfortable and proud in your own skin [red heart emoji]".
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