Good Morning Britain's Martin Lewis will take over as co-host alongside Susanna Reid later this month.
The TV consumer champion, 49, will sit in Piers Morgan's old spot after 15 years as the programme's resident money expert.
He said: “For 15 years I loved answering questions on Good Morning Britain, now I’m stoked about getting the chance to ask them.
“While I hope to set the agenda on key consumer issues like scams and the financially excluded, I’m also up for the challenge of spreading my wings on all subjects.
"And when it comes to holding power to account, I always play fair with a straight bat but that doesn’t stop me swinging it hard.”
The MoneySavingExpert.com founder, who worth an estimated £128million after selling the site, will appear on the show from June 28 to 30.
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Good Morning Britain has replaced Piers Morgan with an ever-changing roster of male stars.
They include Adil Ray, Richard Madeley and even Piers' old rival Alastair Campbell, alongside regular host Ben Shephard.
In July last year he admitted he was bowing out of Good Morning Britain to focus on his own ITV series, The Martin Lewis Money Show.
He told viewers: "My time is running out, this is actually my last ever Tips Of The Week.
"Because of my new show coming on every week in September, I am not going to do them any more."
He added: "I hope to still pop on Good Morning Britain, it's been a wonderful 15-odd years on ITV daytime."