Manchester City are struggling to sell 2,000 tickets for the Carabao Cup final on Sunday as the club presses ahead with plans to found a breakaway European Super League.
Sunday's showdown with Tottenham at Wembley has been picked by the UK government as a pilot event for returning society to normal levels after a year of Covid restrictions, meaning that a small number of supporters can watch their team inside the stadium for the first time in 13 months.
City initially reserved the tickets for season ticket holders who had at least 24,000 loyalty points, with windows opening up every two hours between 9am and 3pm on Thursday and Friday for the next eligible band if the allocation had not been snapped up. But tickets were still available as of Monday afternoon, having gone on sale to any 2019/20 Platinum, Gold or 93:20 seasoncard holder.
Every fan was sent a message by the club as soon as they were eligible for a ticket with a link to purchase, so all of the 36,000 season ticket holders who could have bought a ticket has had the opportunity to.
The struggle to sell is not linked to the European Super League, with concerns raised from the off about a range of factors: pricing, need for Covid tests and strict adherence to transportation, and the discriminatory nature of how the 8,000 tickets for the game have been allocated have all been mooted as legitimate reasons.
However, at a time when the club has shown itself to be out of step with supporters it does not reflect well that they have found it so tough to shift tickets. It also hardly supports their position as one of the biggest clubs in Europe at a time when they are taking on UEFA, the Premier League and FIFA to try and form a new super league.