M&S has confirmed it is changing one of its underwear products and has issued an apology after a customer accused the retailer of "covert racism".
MirrorOnline reports an M&S customer was left shocked when she spotted the retailer was selling a brown bra online called "tobacco".
Other lighter colours of the item were named "cinnamon" and "fudge".
After discovering the item for sale the customer, 29-year-old Kusi Kimani filed a compliant with M&S and despite not receiving a response for two months, M&S has now issued an apology and said it would change the item.
Kusi said: ""I saw it about two weeks after George Floyd's death and it was particularly raw to see at that time.
"Why not call it cocoa, caramel or chocolate - sweet dessert items? But they used tobacco. I was shocked when I saw it.
"It's hurtful to me and my friends. If a young girl who is already uncomfortable with the colour of her skin (sees it) she will be feeling even more alienated.
"Each week that website is showing that racism is another week a young girl may come across it and feel bad for the rest of her life.
"To see that 'tobacco' is for their skin tone will make them feel unwanted by society. Tobacco is referred to in society as bad, unhealthy, and highly likely to kill - ‘smoking kills’.
"This is an example of how bias is ingrained into society and only helps fuel racism, be it overt or covert, however in this instance this is a form of covert racism."
The company's customer service team previously told her that its colour names were not supposed to carry negative connotations.
Kusi told Mirror Online: "I approached Marks & Spencer as I thought it could have been an oversight.
"It shouldn't be a matter of having to fight to be taken seriously.
"They are willing to stand with the Black Lives Matter movement but they are not willing to put in the work to make changes.
"In the past I would have been upset about it and buried it away. But this BLM movement has given me courage."
A Marks & Spencer spokesman told Mirror Online: "In June we shared our commitments to being a truly inclusive place to shop and work and were honest that we have more to do and more to learn.
"As part of this, we are reviewing our ranges, supported by our BAME network, to ensure we have lingerie items that are flattering and suitable for all customers.
"All of our product colour names have been taken from a design colour palette used across the industry, but we agree with Kusi.
"We are changing the name of the bra colour and are writing to Kusi to confirm that, and let her know that we’re sorry for not moving faster. ”
It is understood Marks & Spencer is removing "tobacco" as a colour name from its range.