Reality star Joshua Ritchie has seemingly flouted coronavirus lockdown rules to party on the beach.
The 26-year-old Love Island alum has broken the rules a number of times by having friends over to his home for parties and visiting other homes.
The government has put strict measures and restrictions in place since March 23 in a bid to curb the spread of the coronavirus pandemic and prevent more deaths.
But Josh has posted his activity and lockdown antics all over his social media channels.
On June 2, it is believed he was at Formby beach for a party with friends including Liverpool DJ Kaci-Lea Lynch.
Following the incident, one Instagram user commented: "See you on formbyyyyy".
Josh replied: "[you're] jealous ain't you bro [you're] shook of another beach do".
Social media user Dawn added: "A Formby beach do? Hope it wasn't the beach do that left Formby beach in a right state last night?"
This week, lockdown rules relaxed a little, with up to six people now allowed to gather in a garden or a public outdoor space - but strict social distancing rules are still in place.
The Mirror reports Josh headed to a huge beach party with his friends on June 2 and proudly documented the day out on his Instagram story.
Josh shared a video of himself and pals singing and dancing along to music as they drove in the car to get to the beach.
Someone in the back seat was holding onto an inflated balloon and appeared to suck out of it as they headed along the road.
As they arrived at their destination, Josh panned the camera around to show dozens of people on the sand.
Then the party got started and Josh danced around with his pals, with people throwing their arms around each other.
They'd even managed to hook up a set of DJ decks, with one girl stood behind them providing the music.
With drinks in hands, the group danced and cheered while taking pictures and videos of each other with the sand dunes in the background.
Josh also shared a picture of himself sitting on a towel on a beach, wearing a pair of swimming shorts and socks.
He captioned it: "Which beach today?? Yeh I have socks on the sand cause I don't like it."
Some of his followers questioned why he wasn't following the rules.
One commented: "Disappointed in you Joshua, you make money being an influencer, you should be influencing people to save lives. You have a responsibility to make a good impression. Your insta stories on the beach are horrendous and you need to grow up."
Another posted: "Yeah nice social distancing, forgot rules don't apply to all."
Merseyside Police said it had investigated reports of gatherings on Formby Beach over the weekend.
On May 30, the firm tweeted: "Alcohol seized by Southport Community Team officers on Victoria Road, Formby.
"Bottles and cans were handed to police by visitors making their way to the beach. Alcohol is banned on the beach which is part of the national Trust nature reserve."
It isn't known if the reports pertain to this particular incident.
Reach PLC has contacted Josh's representatives for comment.