While not publicly listed, Liverpool owners Fenway Sports Group will have been keeping a close eye on the market reaction to Sunday's revelations that 15 clubs are looking to create a European Super League.
The statement arrived late on Sunday night to confirm the plans, which also include the likes of Manchester United, Manchester City, Tottenham Hotspur, Arsenal and Chelsea, with news met with a backlash from many fans.
But for the owners of the clubs involved, the opening bell of trading on the stock market would have been of great interest this morning, allowing them to gage what the market and the business world thought of their grand plans to create a seismic shift in European football. The money behind this, of course, is the motivating factor.
Two of the clubs involved in the proposals are publicly listed; Manchester United and Juventus.
Both clubs saw double digit increases in their share price this morning in the wake of the news, with United's price up 11 per cent - a sum of £179m - and Juventus' up 12 per cent, shareholders welcoming the developments for the biggest clubs on the continent to have an even greater say on the future of the game.
Borussia Dortmund have been the first club to take a stand against the plans, refusing an invitation to be one of the founding 15 clubs.
The Bundesliga side, which owing to Germany's '50+1 Rule' around supporter ownership has rejected the chance to be part of the breakaway competition.
Dortmund, in the wake of their stance, saw their own share price rise by almost 10 per cent when trading opened this morning.
The Super League plans have been met with widespread condemnation from both football and political circles.
The proposals, released via a statement from the initial 12 clubs last night, want to introduce a new midweek competition where the 15 'Founding Clubs' would take part each season and another five spots made available through qualification for the competition via their domestic leagues.
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The move comes after Europe's biggest clubs hit an impasse with UEFA over the planned reform of the Champions League, with the clubs wanting a greater say in how TV revenue is distributed and more flexibility over maximising their commercial ability through the competition.
Europe's biggest clubs, faced with huge losses as a result of the pandemic, have long felt that they needed to have a greater say and bigger slice of the pie when it came to the Champions League owing to their belief that it is their participation that drives the value of the competition and makes it so appealing to broadcasters.
The move has been condemned as being purely motivated by money and risking the integrity of the game, with UEFA already stating that the clubs involved would be banned from competition, something which has seen the 12 clubs move to take legal action to protect their interests.
The current Champions League broadcast deal brings in around £1.5bn per year and is spread across the competing clubs. The Super League has the potential to be even more lucrative than that deal, with broadcasters such as DAZN already linked, with the revenue to be split between 20 clubs and the Founding Clubs able to control the rights and maximise their revenues in ways that they see fit.