Former One Direction singer Liam Payne has been accused of reinforcing stereotypes about bisexuality on his new album.
The record, LP1, was released on Friday but his song Both Ways has faced criticism online. The hashtag #LiamPayneIsOver was trending on Saturday.
The lyrics: "My girl, she like it both ways," is the line that's come under fire.
He goes on to sing: "She like the way it all taste. Couple more, we'll call it foreplay. No, no I don't discriminate."
But Meg Murphy, from campaigning group Bi-Pride UK, told the BBC the lyrics could lead to harmful ideas about bisexual people.
"As a woman who exists on dating apps you get pretty tired very quickly of people asking things about threesomes, and his lyrics very much reinforce those stereotypes," she says.
She claims the song "shames bi women" for being sexual, while simultaneously condoning such sexual expression when it's carried out to the straight male gaze.
The United Nations Human Rights Council has warned that lesbian and bisexual women are "especially at risk" of being victims of sexual violence.
One said: "I'm glad people are calling out liam payne for fetishizing bisexuality, that s*** shouldn't ever be excused #LiamPayne".
And another said: "I am genuinely, genuinely tired of people in music using #bisexuality as a cheap ploy for being scandalous or provocative. Being bi is not a phase or something we all go through, it is a genuine REAL sexual orientation. Enough already."
A third said: "Bisexuality and lesbianism isn't and shouldn't be a fetish, why is it still not taken seriously #LiamPayne #liampayneisover".
The M.E.N has contacted Liam Payne's representatives for a comment.
Liam hasn't responded on social media yet about the row.
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