The four finalists for the new Unsung Hero category of the Lancashire Tourism Awards 2021 have been announced.

They are Peter Baillie, owner of Cedar Farm in Mawdesley, entrepreneur Glen Duckett who runs the Eagle & Child and Grow Eat Thrive in Bury, Stanley House Hotel & Spa head chef Justin Jerome, Stanley House Hotel & Spa and Pam Shread, visitor coordinator and senior guide at Leighton Hall in Preston.

The nominees have been recognised for helping to create memorable experiences for visitors to their venues and the winner will be announced at the Lancashire Tourism Awards on Wednesday, February 22, with the location yet to be confirmed.

Other categories include the Accessible and Inclusive Tourism Award, Camping, Glamping & Holiday Park of the Year and Small Visitor Attraction of the Year, which Cedar Farm is also a finalist in.

READ MORE: Lancashire Tourism Awards 2021: Hotels, restaurants and even Go Ape! makes the finals

Rachel McQueen, head judge and chief executive of marketing Lancashire, who run the awards, said: “We are delighted to have such highly-regarded colleagues and individuals in the running for the Unsung Hero Award.

“We celebrate their achievements and their contribution to the industry and each of them should be very proud to be named as a finalist in this very special category."

Here's a closer look at each nominee:

Peter Baillie: Peter is the founder, owner, architect, and master builder of Cedar Farm in Mawdesley, home to 33 independent studio, retail, and food businesses. Peter has been nominated for the Unsung Hero award for this glowing achievement, organically created by his own hand and his own design over the past 35 years.

The Barn building at the farm recently underwent a huge transformation, introducing a number of market-style food outlets.

Glen Duckett: A social entrepreneur and leader, Glen provides opportunities for young people at the multi-award-winning family dining pub, Eagle & Child in Ramsbottom. Through determination and passion he has taken a boarded-up pub during the height of a recession 10 years ago, into a thriving business.

To date, Glen has helped over 200 young people from Lancashire into training and employment in the industry, tackling unemployment and focusing on helping people from disadvantaged backgrounds.

Justin Jerome: Justin is a valued chef at the Stanley House Hotel & Spa, a boutique country hotel in the Ribble Valley countryside.

He has worked at the hotel since 2017 and was promoted to head chef overseeing the whole kitchen operation at the hotel in 2020. He has been nominated for the Unsung Hero Award for his creativity and innovation under the challenging circumstances of the last two years for the industry, including creating a meal box at home delivery service.

Pam Shread: Pam receives her nomination thanks to her flair and engaging tour guide style, impressing visitors of all ages and backgrounds, by bringing the history of Leighton Hall to life.

She has worked at the hall since 1977, when she joined the team as an assistant falconer. Pam is regularly mentioned personally in customer reviews.

Nominations are also open for the Tourism Superstar, a national competition from VistEngland and recognises individuals and teams of up to 10 who have delivered exception customer service, especially during a global pandemic.

Submit your nominations through the online form, with entries closing on Friday, December 10.

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