KOURTNEY Kardashian came under fire for "cultural appropriation" this week for calling herself "Moana" during Kim's birthday getaway.
The 41-year-old was slammed for sharing the controversial Instagram post from Marlon Brando's resort in Tahiti on Wednesday.
"I am Moana of Motunui," Kourtney captioned the bikini-clad snap of her posing on the beach – but her 102 million followers weren't impressed.
Some fans accused Kourt of "appropriating indigenous island culture" because Moana is from Ancient Polynesia, an area which includes Hawaii, Tonga and Tahiti.
Kourtney's late father had Armenian heritage while her mom Kris Jenner is of Dutch, English, German and Scottish descent.
"Nah pls [sic] stop appropriating indigenous island culture/ community," one fan raged, urging her to "do better."
"Moana was a poc [person of colour] though," noted a second, while a third claimed "No you are not, you are white!"
"No, you are Kourtney from Beverley Hills [sic]," commented a fourth fan. "This would make sense if you were posting from Polynesia," added a fifth person.
"No, you're Kourtney Kardashian of Calabasas," said a sixth.
Meanwhile, others pointed out Kourtney's Armenian heritage.
One person wrote: "1. it's just a caption she's not being serious...OBVIOUSLY and 2. she is a poc she's Armenian."
"Kourtney is too," added a second fan. "Common misconception is that the Kardashians are white.
"They're Armenian. They may be Americanized but their roots are Armenian."
The news emerged as her sister Kim was blasted online for organizing a multi-million dollar 40th birthday holiday for 30 of her loved ones during a pandemic.
And in another move that provoked quite a negative reaction, Kim urged people to head to their polling stations ahead of the US presidential election.
"Disgusting," wrote one person. "Would have been a more meaningful 40 if you took that money and helped families ruined by COVID.
"Your families [sic] selfishness never ceases to amaze me."
"Meanwhile people can't see their families," noted another.
"You are really telling us to vote from your private island?" asked a third person, while a fourth said they "on't think it's fair that the privileged rich people get to escape while we have to suffer from this pandemic everyday."
Kim appeared to brush off the criticism and continued to post pictures from her b-day getaway on social media on Thursday.
"Night Swim," she captioned another post with several photos.
It emerged during a Keeping Up With The Kardashians teaser earlier this week that Khloe had been infected with coronavirus some months ago.
She was one of 30 people Kim flew out to Tetiaroa Atoll to stay in 35 $20,000-per night luxury villas over a week ago.
She chartered an 88-seater Crystal Cruises jet for the group to leave in the middle of the night on October 20.
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"The group was limited to Kim's closest family and friends. Everyone on the trip was repeatedly tested for COVID before they left in the middle of the night on a private Boeing 777," a source told the Page Six.
"Once on the island they had lavish dinner after dinner, spa treatments and hikes through the nature sanctuary.
"There was no expense spared. Everyone was banned from posting on social media by Kim to ensure her privacy.”