Kim Kardashian decided to put her money where her mouth is as she showed off the latest collection of underwear she had designed - and subsequently hit the beach for a photo shoot.
The 39-year-old reality star looked confident in the sunshine as she showcased the flesh-coloured collection she is flogging under her shape wear and underwear brand Skims
Posing against a streamlined sports car, Kim threw back her head and let her flowing hair tumble around her as she wore nothing buy a skin-coloured bra and high waisted knickers.
She completed her look with a pair of sand coloured boots - with the star sharing an image on Instagram to claim her latest designs would leave consumers feeling confident and sexy.
“I’m so excited to announce the @skims Naked collection!” she boasted as she shared a snap from her shoot online.
“A luxe collection of barely-there intimates with innovative design and performance-level fabrics,” she continued - revealing the designs will be available to buy worldwide on Monday.
“Available in five colors in 31 band and cup sizes and in sizes XXS - 4X,” she added.
Fans reacted favourably to Kim’s photo - with many responding with flame emojis and words of encouragement.
While others provided unsolicited business advice.
“Please work on bathing suits next please,” one fan suggested.
However some appreciative fans feared they would never be able to get their hands on some of the designs - and begged the star for help.
“Please do a give away. Everyone can't afford to purchase your items,” the follower suggested.
The designs worn by Kim in her image feature a bra costing $72 (£56) and a high waisted thong costing $32 (£25) - meaning fans would need to splash out £71 to wear the outfit modelled by Kim.