Kim Kardashian West has come under fire amid accusations of ‘black face’ following a magazine photo shoot - however she says her complexion looks darker in the photographs due to bad lighting.

The 39-year-old reality star is no stranger to controversy - having originally found fame thanks to a ‘leaked’ sex tape, and she has come under fire for ‘black face’ and cultural appropriation in recent months.

However, she has denied that she was coated in skin darkening make-up for a photo shoot with 7 Hollywood Magazine, following a furious backlash from her fans and followers on social media.

A source close to Kim has spoken out after outrage rang across Instagram after Kim unveiled the cover image of the magazine - photographed by Alex Malka, and featuring clothing by Thierry Mugler.

Kim came under fire after she shared a snap of her 7 Hollywood magazine cover shoot

“It’s the lighting that makes her look darker in this specific image,” the source told Page Six.

“There are multiple covers and images from this shoot where the lighting looks more natural,” the source continued - going on to remind fans of Kim’s own ethnic background.

“People are so quick to find the negative in everything and also often forget that she is of Armenian descent,” they said.

The magazine shoot sparked a furious backlash among even some of Kim's most loyal fans

Fans have been split on social media, with many taking to the comment’s section of Kim’s Instagram post to protest.

However others have stood up for the star, with one follower writing: “You all be accusing her of blackface without even knowing what that term really means.”

Kim - who is married to rap star Kanye West with whom she has four children - has been under fire in recent years for a number of seemingly racially insensitive moments.

Kim is married to Kanye West and together they have children North, Saint, Chicago, and Psalm

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The Keeping Up With The Kardashians star sparked controversy in 2017 when she posed for a beauty campaign for her own make-up range, KKW Beauty, with many accusing her of darkening her skin tone.

While just in August, the star was forced to change the name of an underwear brand after she was accused of cultural appropriation for planning to name it Kimono.

She went on the re-name the brand of shapewear as Skims.