Great Britain

Kim Kardashian and Rita Ora among celebrities backing Cara Delevingne's environmental movement

Celebrities including Kim Kardashian West, Rita Ora and Jaden Smith have thrown their support behind an environmental initiative fronted by Cara Delevingne.

Last year, Delevingne co-founded EcoResolution with her friend Christabel Reed, a yoga therapist and co-founder of social change platform Advaya.

The aim of EcoResolution is to highlight issues regarding the climate crisis and to put forward ways that people can become more eco-conscious as part of their daily lives.

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In a new video shared on the Advaya YouTube channel, several famous faces outline what “EcoResolutions” they have made in order to make a positive difference.

Among them include Kardashian West, who states that her environmental resolution is to follow a plant-based diet, and Jack Black, who says that he no longer eats red meat.

Jaden Smith says he wishes to “begin working with companies who are building sustainable houses for people who need them”, while Rita Ora says she is going to “avoid using plastic”.

Other stars featured in the campaign video include Willow Smith, Priyanka Chopra and Karlie Kloss.

Over the next 10 months, EcoResolution has pledged to shine a spotlight on different areas of climate change, with its chosen focus for February being food.

Speaking about the environmental campaign, Delevingne stressed that the “climate and ecological crisis is the greatest threat we’ve ever faced”, adding that “the future of life on our planet is at stake”.

“We need to reinvent so much of how we live in the 21st century. This can feel hugely overwhelming – it’s easy to feel powerless, and too small to make a difference,” the model said.

“Yet if we can step up, rather than shut down, there is an exciting invitation before us – to ignite individual initiative, to lead the change, beyond buying better reusable coffee cups.”

Delevingne said she launched her #MyEcoResolution as a means of using her “platform for good”, aspiring to “inspire others to learn, share, and pledge their commitments for the planet. And do so from a place of humility”.

“With this campaign, I’m going on a journey with people from every corner of the world,” the Carnival Row actor said. “We need to hear the calls from those on front lines, those who are most vulnerable to the worst effects of the climate crisis – and who are generally the least responsible.

“We need to listen to the indigenous communities around the world and stand united with them.”

In November, it was reported that Delevingne was among several high-profile celebrities who had backed an environmental campaign by Project Zero highlighting the need to protect the oceans.

Stars including Kate Moss, Pixie Geldof and Poppy Delevingne came together to create a video to raise awareness of the cause.