Kevin Campbell has given his advice on what Moise Kean should do to get his opportunity at Everton.
The 19-year-old made a high-profile move to Goodison Park from Juventus in the closing stages of the summer transfer window but has struggled for regular game time so far this term.
The striker has started just two Premier League matches this term, against Wolves and Sheffield United both at home, and is still yet to find the back of the net for his new club.
Kean did, however, bag a brace for Italy U21s over the international break and should return to Everton in good form and with some confidence behind him.
Blues hero Campbell knows all about leading the line for the club, and he had some advice for the youngster on what he should be doing to earn his opportunity.
He told the ECHO: "It's a difficult one to get him scoring, because he's got to play to score. Obviously the manager hasn't felt that he's quite right at the moment.
"It's difficult to answer the question because I'm not on the inside, but as a father with a son who's looking to play, sometimes you've got to knuckle down and keep working hard. Your chance will come.
"If you go for that sort of money you expect him to play, to be honest. Sometimes you've got to sit down with the manager and have a heart-to-heart to see what's on his mind.
"As far as Moise Kean would probably think, he probably thinks he deserves to play. When the team are struggling, even more so.
"Maybe it's time for a heart-to-heart between Kean and the manager."
Rumours have circulated in recent days over the striker's immediate future, with some outlets claiming a return to Serie A could be on the cards as early as December.
That has increased the demand from Everton fans to see more minutes from the teenager as he needs to adapt to Premier League football.
And Campbell knows that, when the opportunity does come for the youngster, Blues supporters will be right behind him every step of the way.
"I think the Evertonians are very good like that," the former striker added.
"They'll look at Moise Kean's age and they'll look at obviously the fact that he's coming from a different country into the Premier League.
"I think they've been very patient as it is as a fanbase, and I think they will be patient with him. They'll give him a lot of support.
"But at the end of the day it's down to the manager, and I think the support might be wearing a bit thin with Marco Silva as opposed to Moise Kean.
"If you're not going to be playing the person you spent that sort of money on, then you've got to be winning games haven't you?
"It's got to be justified, and it isn't for me at the moment."
Everton, in general, have struggled to find the back of the net on a consistent basis - scoring just 13 goals in the Premier League so far this term.
Silva has tried numerous players in the number nine role in that time with Kean, Richarlison, Dominic Calvert-Lewin and Cenk Tosun all having opportunities to impress.
But, Campbell doesn't think the problem necessarily lies with the Blues' options up front.
"You need to create more chances, you need chances to be able to score," he remarked.
"There is no team that has a 100% success rate of scoring chances. So is it that Everton aren't creating chances or is it the strikers not being as prolific as they were?
"If it's the latter, you know at some stage that is going to turn around. You want the team to keep doing the same things and you know the ratio of taking your chances will go up.
"If it's the former and you're not creating enough chances, then you really have to look at tinkering with your team. If you're not creating enough and you're struggling, you're not going to win games."
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