KATIE Price has stripped down naked for a steamy bath snap on Instagram to advertise her range of bath products.
The former glamour model posed in the saucy photo shared to her stories as she encouraged her social media following to purchase her soaps.
Katie, 43, smiled wide for the camera as she held up a bar of soap - covering her ample assets with cleverly-placed text in the snap.
Her wet hair could be seen trailing down her chest as she kept her make-up minimal, drawing focus to her Scented by Katie Price product.
She wrote to fans, hinting for them to buy her soap stock: "Whipped soaps back in stock, tap here," alongisde a shopping link.
It comes after Katie took to Good Morning Britain to announce her latest business venture - a children's clothing company - with her sister Sophie.
While former Page 3 model Katie has played out much of her life in the public eye, things have remained much more private for Sophie, 31.
Sitting side-by-side on the breakfast show, the sisters took time to spill the beans on their relationship - with mum-of-one Sophie revealing she keeps it quiet.
"To be honest, I don't really tell a lot of people," Sophie explained of her relationship to Katie to hosts Susanna Reid and Alastair Campbell.
"She doesn't!" mother-of-five Katie chimed in, before her sister continued: "Not that there's anything wrong with her! I'm just private."
"People just sort of tend to find out themselves," Sophie clarified, as presenter Susanna, 50, joked that the sisters could not be more different.
Katie explained that her family often take a back seat due to the "backlash" they face due to her fame and her presence in the media.
"They take the backlash of it," she said. "My family, if they see a headline or anything like that because we're all so close, they get the backlash."
Sophie went on to say that during her teenage years, she would get called "nasty names" at school after appearing with Katie.
"She's been seen in the public eye since I was about six," she added, as Katie chimed in that it lead to her sister "getting aggro at school".
"Girls just saying nasty things, but when you're like, teenagers, you know what girls can be like but now it's fine," Sophie opened up.
Later in the interview, Susanna couldn't help but sit open-mouthed at how different the pair are - with Sophie insisting she is the "natural" one.
"God, you are like chalk and cheese, aren't you?" the TV host said, to which Katie jibed that her sister was the "geek" but "naturally beautiful".
Katie and Sophie share the same mum, Amy Price, but have different dads, with Katie's birth father Ray leaving the family when the star was just four.
Amy married Paul Price in 1988, giving birth to Sophie, and the siblings also share a rarely-seen older brother Daniel, 46.
Despite their differences, the sisters have decided to join forces for a new business venture - a range of baby clothing and accessories called Little Pricey.
Earlier this year, Katie launched a new money-spinning beauty brand as she continues to rebuild her empire following bankruptcy.
The mum-of-five has teamed up with her Scented By Katie Price business partner for the new project.
When contacted about her new business, a rep for Katie told The Sun Online: "Katie Price's new lines are in development."
Katie is working hard to build back her fortune after being declared bankrupt in November 2019, despite once being worth £45million.
Katie had tried to avoid bankruptcy by agreeing a plan to pay back money owed to creditors.
But she found herself unable to stick to the terms of the agreement, so faced no other option than to declare herself bankrupt.
Since then, however, Katie has thrown herself into numerous money-making projects and businesses to rebuild her finances.
Along with her Scented By Katie Price bath bomb company, she has clothing lines with Carvella UK, JYY London and her own children's boutique Princess & Bunny.
Katie flogs her own clothes, shoes, accessories via the online fashion marketplace DEPOP to make cash.
She also lists her kids clothes for as little as £3 an item and even sold her old sofa for £1,500 on the website.
The star makes a regular income from numerous paid partnerships on social media and has flogged personalised video messages to fans for £150 each.