Joey Essex claims he was 'tricked' into promoting a 'fake crypto coin', which is said to have amassed £500,000 of investment.
The former Towie star agreed to promote EATS Coin, which was linked to food delivery app CryptoEats.
The delivery app claimed to rival Uber Eats and told that it would allow people to pay for food with cryptocurrency, reports The Sun.
However after Joey and a number of other reality stars promoted the venture at a West London club last week, all traces of CryptoEats online had disappeared, with its website and social media accounts down.
Anyone trying to sell their EATS Coin received an error message.
Joey was at the launch of the crypto coin at The London Reign club in Mayfair with former Radio 1 DJ Charlie Sloth, 40 and Love Island alumna Belle Hassan, 23.
Speaking to The Sun Joey said: “I’m fuming. This company used my name to dupe lots of people into investing money.
"It’s disgusting and I feel bad for anybody in that situation.
“It was all done in good faith, but I feel terrible for people who have lost out.”
Joey's manager Dave Read told the publication that the Towie star was thinking about investing money in the venture himself.
Following its online disappearance, CryptoEats is said to have told subscribers its site had been hacked.
Former Radio 1 DJ Charlie produced a promotional video for company and was pictured with CryptoEats merchandise. He and his team are said to be “investigating”.
Image:Getty Images for BET)
Love Island's Belle posted a photo of herself at the launch party and beauty influencer Mandi Vakili, who shares a YouTube channel with her sister Anna, also posted pics.
An events coordinator said the party was 'full of influencers and celebrities', but from what they've seen unfold "it looks like it was all a big scam.”
The Mirror has contacted the Met Police for comment.Read More Read More