Japan's plummeting liquor tax revenue is encouraging young adults to drink more.
The government has launched a bizarre contest asking people to come up with ideas on how to entice young people to hit the bottle more.
Ages 20 to 39 We are soliciting “new products and designs” up to and proposing ways to promote home drinking in a contest titled “Sake Viva!”
National tax authorities are desperate for a rebound in sales as lifestyle changes due to the coronavirus pandemic keep young people from drinking.
But Japan's alcohol industry has long suffered from failure, and according to the tax authorities, from an average of 100 liters per capita per year in 1995, he will increase by 2020. He has drastically reduced his alcohol consumption to 75 liters.
It also revealed that alcohol products, which accounted for his 3% of government tax revenue in 2011, had fallen to just 2% by 2020.
The tax authority has launched a campaign. A long history of programs that hope to boost drinking - earlier this year they hoped to generate events designed to encourage drinking.
Japan's Ministry of Health, Labor and Welfare The initiative said it hoped to remind people to only drink "moderate amounts of alcohol" to avoid health problems.
The contest will run until Sept. 9. and participants are also encouraged to consider how they can use the Metaverse to drive sales.
The winning ideas will be commercialized by the tax office after the November awards ceremony.
NHS guidelines suggest that you should not regularly drink more than 14 units per week.
It comes at a time when Britons are facing eye-popping 6% price increases in pubs, bars and restaurants that also plague9 pints.
Rising costs facing the hospitality industry are forcing price hikes, insiders say.
He is a significant increase from 2008, when the average price of a pint was just £2.30.
Since then, the price of a pint has risen by 72% in the last few years, averaging £3.95 in 2022. According to finder.com, the highest price is £5.50.
