ITV has apologised after a This Morning guest accidentally had her phone number broadcast to the nation.
Labour MP and former Corrie and EastEnders star Tracy Brabin had phoned in via video link to speak to hosts Eamonn Holmes and Ruth Langsford.
But her phone number appeared on the screen, and she was inundated with phone calls shortly thereafter.
Eamonn said later on in the show: “Just a quick word about something from earlier in today’s programme.
"In our interview with MP Tracy Brabin, some viewers - if they looked very closely - may have seen a number on screen. This was a technical error and we want to say sorry to Tracy for any nuisance and trouble this may have caused”.
A spokesperson for This Morning added: "Viewers may have seen a number on screen during an interview with Tracy Brabin this morning which was a technical error and we have apologised to Tracy for this error."
Tracy suddenly became inundated with constant phone calls which disrupted the interview as every time her phone rang her picture was cut off and a ringing noise was audible.
Ruth and Eamonn battled through the interview, commenting on how many calls she received and presuming it was because she was a busy MP, not realising her phone number had just been made public to millions of viewers.
Twitter was alight with viewers who had noticed the gaffe, with one writing " @thismorning#[email protected] well done for broadcasting her number".
"Stop calling Tracey she's on the bloody telly #ThisMorning " joked a third.
Another branded it "an awkward interview" as it was eventually brought to a swift end because of the never-ending phone calls.
Tracy had been brought on to discuss the £10,000 extra expenses allowance given to MPs over the coronavirus pandemic.