The impact of the 2020 lockdown on the retail industry has been unique, leaving many businesses who had never even considered a digital and eCommerce presence under huge pressure to try and fill the void left by the closure of their shops. As a result of this, many owners who embrace digital during the lockdown are considering a hybrid-approach, encouraging Click and Collect behaviours to bring online customers back in-store.
Retailers that are poised to win as restrictions lift are those who evolved to embrace the digital world, whilst paying very close attention to their customers throughout the lockdown. They are brands which have communicated consistently, looked to take control of the conversation, filled voids, and built authority and trust despite the uncertainty.
We are seeing significant changes in consumer behaviours due to COVID19 as we continue to adapt to life following the lock down. Online shopping for most consumers has now become a lifeline in all respects, from grocery delivery to essential goods and medicines.
According to Econsultancy there is an expected 71% increase in Ecommerce across the UK with already a 22% an increase in online retail sales in the 1st week of April alone.
Further from the COVID19 business impact survey, again we can see that dramatic switch in use to online services.
Finally, the analysis from bigcommerce.co.uk we can see the ecommerce spending growth by category illustrating opportunity in your market.
We have pieced together a comprehensive solution that not only includes the perfect mix of digital solutions but also provides your business with a consultation with one of our experienced digital professionals to review and strategise how your business can maximise your investment and opportunities
To summarise, we have split this solution into 3 aspects :
Advice, Strategy & Audit –Giving you a comprehensive business review and strategy to enable you to hit the ground running.
Online Presence & Infrastructure – A fantastic ecommerce website, that will be best practice optimised along with ensuring that the site is sign posted across all major directories including GMB etc
Awareness & Engagement –Showcasing your businesses offering driving potential buyers through not only our local news titles using content, but actively marketing through Facebook and our display network. Ensuring we are capturing consumers across multiple platforms but also at each stage of the buying cycle.
As mentioned, you will have a digital strategy meeting with one of our experienced digital consultants to give you a no frills look at your business and to ensure that you are maximising your investment, strategically analysing opportunities your existing online presence including a Grader Report, GMB & Social media review, but also going a little deeper at how your competitors are performing looking at what you can do to enhance your digital presence..
But we don’t stop there, also providing you with additional marketing resources, such as email templates and exclusive digital marketing content to help support your business.
You will also receive a Marketing 101 guide which is a quick stop reference point for businesses to refer to help you navigate through this digital transformation. This guide is aimed at keeping you and your business on track and safeguarded throughout these uncertain times.
Social Media Guidance | Measuring Performance | Customer Communications | GDPR
Our E-commerce website solution is aimed at getting your business online quickly to enable you to start trading and generating revenue. You will benefit from a full e-commerce site.
Hosting, Email, all included
Final review/approval call when build complete, training on how to upload products & use ecommerce functionality
Pop-up functionality on site to advise customers of latest trading situation, e.g. change in opening hours, we’re shut/we’re open messaging, etc.
To ensure that we are not just looking at one end of the consumer buying journey, but from the top end of the funnel generating interest through to conversion to your new website, you will also receive as part of the package:
Article on local news site –“Your Company” is still open for business, now doing delivery in the local area. – Using the strength of our local newspaper to drive your message to your target audience.
Hyper-local (5-mile) FB targeting campaign –15,000 targeted impressions per month. We run that in a co-branded nature such that it is 100% your message and imagery but endorsed by our local, trusted Facebook brand. In a social media world blighted by lack of transparency and fake news, that is a major differentiator.
Targeted digital display campaign targeting a geographical area, placing your product or service in front of your target audience.-50,000 impressions. Enabling you to target through Behavioural, Demographics, Sectional & even contextual data. Complete with comprehensive reporting illustrating ROI.
Finally, a section on a local news page to highlight all businesses running delivery offers.
For an informal discussion, please contact Japinder Aujley via email or t: 07786 681026