I'm A Celebrity's Kiosk Cledwyn isn't just working for the ITV show it appears.
The grumpy-faced character made his debut on the ITV reality show this year after replacing Kiosk Kev who has been left behind in Australia.
Cledwyn is said to be Kev's long-lost Welsh cousin and keeps post at his Ye Olde Shoppe, or Yr Hen Siop, as it is known in Welsh, for when the stars take part in the Castle Coin Challenge.
But he never says much. And is more often than not seen slamming down his shutters on the disappointed celebs hoping for a chocolate treat.
However, telly fans have spotted Kiosk Cledwyn elsewhere on the small screen - in the Tesco advert.
"Does kiosk Cledwyn work for Tesco then? #ImACeleb," tweeted on viewer.
Another said: "Quick work Tesco! As if kiosk Cledwyn was just in their advert."
"Kiosk Cledwyn? More like Kiosk Cledwinner! absolutely coining it in by the way on the Tesco advert! Solid work from the boy #ImACeleb," joked a third.
A fourth added: "Cledwyn featuring in one of tescos christmas ads is just iconic #imacelebrity."
"Is that the real Cledwyn you're using for the ad @Tesco #ImACeleb ? Top marks for being so on the case," an impressed shopper also said.