There is anger that this year's I'm A Celebrity... Get Me Out Of Here! campmates are secretly told what to expect in a Bushtucker Trial before filming it for TV.
A former star of the ITV show has spoken out about the series, which is based at Gwyrch Castle in North Wales instead of the Australian jungle,
There have been claims that the current crop of celebrities have had it easy compared to those that participated Down Under, with former jungle queens Vicky Pattison and Scarlett Moffatt pointing to hot showers as one of the main differences.
Now Kim Woodburn has taken aim at the show's bosses after they admitted that the campmates are shown the "mechanics" of a trial and ultimately what is required to beat it.
This would include how to release stars from their holdings and calming fears of what they will be facing - before the cameras roll and the trial is undertaken.
A source has told The Sun that the briefing ahead of the trials "does remove some element of jeopardy" but it has been done for health and safety reasons, as well as ensuring they maximise the entertainment for viewers at home.
This was not sitting right with former campmate Kim Woodburn, who said that she was "appalled" at this and that the current series is far removed from what she experienced in the jungle, 11 years ago.
The 78-year-old TV personality told The Sun: “This isn’t the jungle — it’s an absolute farce. It’s a cheat. I am truly appalled.”
The source continued to spill the beans on what happened before filming begins, which makes a mockery of thoughts the campmates pitches up at the trial space and pretty much gets thrown into the deep end with it.
They said: "In reality, they are told what they need to do, and in many cases shown how to do it and allowed to try and do it."
The source added that this is done so that the campmates "know exactly how to escape, or unpick a lock, or release a bolt" before producers start the filming process.
It is thought that if the celebs get stuck on the "intricacies" then it would for dull television and would be even worse if this was repeated trial after trial.
The source added: "They are told what the rules are, what to expect, and ultimately how to beat it."
One such moment was the campmates being shown how to unlock their chains in the disgusting Bar-baric challenge, according to The Sun.
There had been concerns that Paralympian Hollie Barber might not be able to complete this task but after a briefing, she agreed that she would be able to give it a shot.
It has been highlighted that the campmates winning 73 of the 88 stars available in the non-live trials is confirmation that they know exactly what to expect and how to overcome it.
This has led to the camp having plentiful food compared to previous years in the jungle, where rumbling stomachs have led to frictions in the camp and the celebrities shedding a lot of weight during their appearance on the show.
An ITV spokesman said: “Contestants are told the instructions of a trial and producers ensure that they understand what is required of them in line with our health and safety procedures.
"Any suggestion of run-throughs or practising is incorrect.”
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