Four-time Olympic champion Mo Farah may know his way around the track but not, it seems, the UK.
The long-distance runner risked the ire of Scots as he mistook Scotland for Wales on I'm A Celebrity.
Contestant Mo was taking part in the Castle Coin Challenge alongside writer Giovanna Fletcher when he committed the gaffe this evening.
The Mirror reports how viewers immediately spotted the mistake and vented their disbelief on social media.
One tweeted: "HOW HAS MO CONFUSED SCOTLAND WITH WALES #ImACeleb."
While another commented: "Why did mo farrah just call Scotland "Wales" ffs he's literally IN WALES #ImACeleb."
Mo and Giovanna were split up during the challenge and the runner was given a map with shields placed on each country.
He was tasked with telling Giovanna which shield she needed to find for each country she was given.
The map was only visible for 30 seconds before MO had to run back and pull the cord again.
But viewers were stunned when Mo insisted that Scotland was Wales, leaving them to flock to Twitter to comment.
One wrote: "where is wales?! mate you are in wales #ImACeleb."
Another raged: "WTF MO!! THAT'S SCOTLAND YOU T*T!! #ImACeleb."
And a third fumed: "How does Mo getting Wales mixed with Scotland??! #ImACeleb."
*I'm A Celebrity returns tomorrow at 9pm on ITV