I'm A Celebrity...Get Me Out of Here! has dropped viewers once again.
Since returning to our screens on Tuesday night, the ITV show has lost another 280,000 viewers for the nightly live show.
5.16million people tuned in for last night's (Wednesday) update from the castle - a slight drop on the average of 5.44million fans that watched Tuesday's comeback show.
For the first time in the history of the series, I'm a Celebrity...Get Me Out of Here! was forced to take a break last week - with Storm Arwen seeing the live shows scrapped for three days.
Prior to the severe weather conditions wreaking havoc on the set, the popular reality TV show was dealt a blow when Richard Madeley had to quit the camp due to breaking his Covid bubble with a hospital visit.
The loss of such a big name and the unavoidable three-day hiatus has clearly impacted viewing figures for the long-running series.
Friday night's show, the last before the brief break, attracted 6.37million viewers - 1.8million more than last night's offering from the Welsh castle.
Despite a little dip in figures, I'm a Celebrity...Get Me Out of Here! is still undoubtedly one of the most popular show's on terrestrial TV.
With an audience share of 33.2% and a peak of 5640.9, the ITV programme beat Paddy and Christine McGuinness: Our Family And Autism - shown in the same time slot on BBC One - and beat channel companions Coronation Street and Emmerdale.
Thanks to a combination of unavoidable factors, this year's offering of the Ant and Dec hosted show seems to be lagging behind previous series.
Speaking to MailOnline earlier this week, representatives for I'm a Celebrity...pointed out that viewers may be preferring to watch on catch up, rather than tune in for the live shows.
"The launch audience for I'm A Celebrity...Get Me Out of Here! has so far risen to a peak of 11.3 million viewers, according to the latest available consolidated data," they told the publication.
"This represents a 2.3 million increase since the overnight peak audience, when catch up viewing so far is taken into account, showing that viewers are also catching at their own convenience after the main broadcast," they added.
The 2021 series marks the second year in a row the celebrity contestants have set up camp in Wales rather than Australia.
After Covid-19 spread across the globe and made international travel a logistical nightmare, for the first time in the show's history, I'm a Celebrity...Get Me Out of Here! was based in the U.K.
With a new location, and a host of new famous faces as the debut castle residents, the 20th series attracted an average of 11.05 million viewers, as a nation in lockdown tuned in to see the likes of Jordan North and Vernon Kay get to grips with castle life.
*I'm A Celebrity...Get Me Out of Here! airs every night at 9pm on ITV.
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