"I lived through the Second World War and survived - and it weren't half as bad as this".

Mavis Baldwin's bleak view on the current situation is, unfortunately, not an isolated one on the streets of Tameside.

It is a borough that is steadily seeing its numbers of coronavirus cases heading in the wrong direction, rising week on week since the middle of July.

Even after tighter restrictions were introduced at the back end of last month, that upwards trend has not been halted and Public Health England data shows the infection rate has now reached 36.2 per 100,000 people in the area.

The latest statistics from the government pinpoint Ashton Central and Ashton Waterloo as hotspots in the week from August 1 to August 7.

Coronavirus cases are continuing to rise in Tameside

In Ashton Waterloo, 12 positive cases were recorded within that time frame with 10 in Ashton Central.

And on the streets of the market town, people are confused and angry about the guidelines and restrictions.

81-year-old Mavis, who lives in Ashton, said that 'stupid people' were breaking the local lockdown and 'spoiling it for others'.

"I'm not worried at the minute but things can change day by day", she told the M.E.N.

"I've been gardening and have been able to sit with people in the garden, but you can't now.

Mavis Baldwin, 81, said people breaking the lockdown rules were 'spoiling it for everyone else'

"In one way I'm worried, but in another way, it's stupid people.

"Why do they go in the packed pubs? I have a drink but I sit at home and watch telly or sit out in the garden while it's been fine.

"But to do that they're asking for trouble. They're spoiling it for everyone else.

"It's not worth worrying about whether we go into another lockdown because if it happens you have to do it.

"It's people being silly and not doing as they're told that are spoiling it for everyone else.

People walking and shopping in Ashton-under-Lyne, where the coronavirus infection rate is rising

"I lived through the Second World War and survived and it weren't half as bad as this."

The new measures for Greater Manchester ban separate households from meeting each other at home.

The rules also ban members of two different households from mixing in pubs, restaurants and other hospitality venues.

However those businesses are permitted to remain open for those visiting individually or from the same household.

For some businesses in Tameside though, the lockdown has damaged their livelihoods.

The owner at Sullys on Ashton Market said business owners were struggling

Sully, owner at Sullys Vape and Phone Accessories on Ashton Market, lives in Oldham but spends most of his time in the Tameside town.

The 55-year-old said businesses in the area have been struggling.

"At the moment here, people are struggling. People can't afford to pay the rent and are just packing up", he added.

"If you look at the amount of people walking around now, there's nobody here. On a day like this it should be packed.

"Before this we were busy, we were happy with what we were taking.

"If we used to take £200, we'd now maybe take £50, £60.

Ashton Market was mostly empty

"At the moment, every trader is struggling.

"People are very, very scared of coming out. A lot of my customers were older people and a lot of them have been staying in.

"One of them came in for the first time the other day after seven months."

Sully isn't the only trader who has struggled to make money since the lockdown.

Michael Booth, who works at Brian's Curtains, said the market had been 'devastated' by the restrictions.

"We were devastated when we shut for 10 weeks, that was the first blow", he said.

"I must admit I thought it was going to be horrendous when we came back, but it's not been too bad.

Michael Booth works on Ashton Market, which he says has been 'devastated' by the pandemic

"I've noticed there's more people if anything since the local lockdown.

"But the market has been pretty devastated to be honest, it looks more like a bus station than a market.

"You become worried for your own family of course, but things are a bit more relaxed now."

For local taxi driver Sajad Khan, life has also changed massively since the lockdown was imposed.

Sajad, who lives in Guide Bridge, said he was hearing about the increasing number of coronavirus cases in Tameside 'every single day'.

Taxi driver Sajad Khan has struggled to make money due to reduced footfall in the area

"Everything has changed, it's really quiet. If before we were taking £10, now we're taking £3", he said.

"People are scared and they don't want to come out and they don't want to spend anything because they're not earning much.

"All the shops are open and the public are walking around, but no-one's getting in a taxi.

"I don't know what's going on, but I'm hearing every single day that cases are increasing in Tameside.

"But I don't understand why most people don't follow the rules.

"The government say you have to wear your mask, you have to sanitise your hands, and you can see people aren't following it."

But Natalie Gibson said she wasn't too worried about the rising number of cases in the borough.

Natlie Gibson, 28, has just been in quarantine for 14 days after returning home from Spain

The 28-year-old, who lives in Droyslden, had just come out of a 14-day period of quarantine after returning home from Spain.

"I was in Spain when the quarantine hit so this is the first time I've been out in two weeks", Natalie said.

"For the last two weeks it's not bothered us because we haven't been allowed to go out anyway.

"But we made plans and thought we were going to be allowed out and see other households and now obviously that's all changed.

"The rise in cases doesn't worry me personally because it's just me and my partner and we're quite young and healthy so we kind of have the feeling that if we got it it wouldn't be too bad.

The infection rate in Tameside has been rising week on week since the middle of July

"We don't come in much contact with anyone else so we're not too worried.

"It was quite difficult in full lockdown so I'd like to hope that wouldn't happen again."

Tameside Council leader Brenda Warrington last week urged residents to follow the new lockdown rules 'vigilantly'.

She said that people must 'react quickly' by adopting the new measures.

“We need to protect ourselves and our loved ones and the more we all stick to the new rules, the sooner the restrictions can be lifted", Coun Warrington added.

She said the council would be monitoring the data and reviewing the situation weekly, and residents would be kept updated of any further changes.