A Hull pub landlord has said "10pm is the new 11pm" after the announcement that a pub curfew will be introduced nationwide from Thursday.
On Tuesday, September 22, Prime Minister Boris Johnson said pubs, bars and restaurants across England would have to close at 10pm following a recent spike in coronavirus cases.
The new rules, which also include customers having to wear face masks to arrive, leave and go to the toilets, are designed to get the R rate back below 1.
The Prime Minister refused to rule out further significant measures if that R number, which could currently be as high as 1.4, did not come down.
Sue Richardson, landlord at the Abbey Hotel pub in Coronation Road North, said she was "nervous" about the new measures, but said she did not believe the curfew would have the biggest effect of the new rules.
"I think all it'll do is make people come out earlier," she said.
"10pm is the new 11pm, that's all.
"More people tend to spend more as they get more drunk and it gets towards closing time, but that'll just happen earlier now, especially when people get used to it."
Sue, 47, who lives above the pub with her daughter, 24, son, 16, granddaughter, two, and their dog, said it would be the new face mask requirements that would affect trade the most.
She said she had ordered face visors for the bar staff for more comfort relative to masks, with hospitality staff now required to wear face coverings throughout opening hours.
"I'm quite happy to wear a visor but people don't take too well to being told they have to wear masks," she said.
"The pub is one of the few places they can come to relax, it's not like the shops where it's compulsory, so I think that will have an effect on people coming out.
"People don't want to wear a face mask for a night out, they don't want to wear one to go to the toilet.
"I think the face mask requirement will make trade go downhill more than the actual hours."
Sue, who was a teaching assistant for 14 years before taking the pub on three years ago, first spoke to Hull Live in June, describing the "panic stations" caused by Covid-19 as she fought to keep the pub going.
But she said things had got a lot better since welcoming customers back in July, with the vast majority being wholly supportive of the measures that had to be implemented in order to safely reopen.
But after putting together new posters warning customers about the latest rules, she said she was concerned about how things would go from Thursday.
"I just don't want the pub to close again," she said.
Watch: The new pub rules explained
"As the rules have changed we've changed with them, but I think this will be a hard hit on people.
"People are confused about how you have to wear a mask to come in, then take it off while you're sat down, but put it back on when you're stood up - it doesn't make sense.
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"I understand wanting to avoid another massive lockdown, but I don't understand how this will do it."
Hand gel will still be in place in the entrance to the pub, with tables cleaned down between customers.
The new rules will be implemented from Thursday, September 24, with the pub, which normally closes at 11pm during the week and at midnight on weekends, shutting at 10pm instead.