Great Britain

How The White Company is making Mother’s Day gifting easier than ever

Mother’s Day is just around the corner and after a year that has seen many families kept apart - or unusually forced together - in extraordinary and unprecedented times, we all want to share our love and thanks to the special women in our lives.

The White Company is a great option for those looking for affordable luxury gifting for their mum - or anyone who deserves recognition on 14 March - for getting us through the trials of this year (and every other year for that matter) and signalling the start of spring.

With more of us spending time at home, The White Company has an extensive range of homeware, candles, linens, clothing, premium fragrances, and other gifts, with easy and practical options so gifting doesn’t feel like another thing to worry about.

Founded over 26 years ago by Chrissie Rucker OBE, The White Company has gone from a brand focusing mainly on high quality white essentials for your linen cupboard to a 360-degree lifestyle destination for everything you could want for your home and wardrobe. Timeless classics that are good investments any time of year.

Now it has 60 stores across the UK, and celebrates women whatever their interest. From the house-proud homeowner to the interior-obsessed and style-conscious, or even those who want to up the self care while we’re stuck indoors. What ties all the products together is beautiful design, affordability, and core brand values.

Not only does the quintessentially British brand have something for everyone on Mother’s Day, but it allows you to contribute to good causes while you shop, with many of the products raising money for charities close to Rucker’s heart.

Like the Tiny Kiss sterling silver necklace (£39), bracelet and earring set (£65), each with a Swarovski stone-embellished ‘X’ and dainty chain, is the perfect heartfelt gift designed by our Founder herself, not only as a stylish gesture but because £20 from each sale is donated to the #ChangeAGirlsLife campaign for Women Supporting Women at the Prince’s Trust - of which Rucker is a patron.

Or, if you’re looking for an alternative to jewellery, between 5 and 9 March the brand is also celebrating International Women’s Day by donating £5 from the sale of every White Company candle to the #ChangeAGirlsLife campaign. This will help support vulnerable young women, especially those who have been badly impacted by the pandemic. 

Tiny Kiss sterling silver necklace. Buy now for £39.

There is also a wide range of stylish yet comfortable clothing. We might have fewer places to dress up for now but that doesn’t mean you can’t embrace beautifully comfortable style: the waffle knit sweater in grey (£98), and matching joggers (£89), cashmere lounge joggers (£179) for an extra special treat that will last for years to come.

Or if you’re more of a homebody, then why not try a few luxury upgrades to your space like a ceramic scent diffuser (£75), a luxury wool cashmere throw (£170) for those chilly spring days. Even if you can’t be there to make her breakfast in bed, a Kubu breakfast tray (£100) or a new espresso set (£16) will add that special touch. Or frame an old family favourite photograph in the bestselling silver photo frame (£45) for a personal element. 

Electronic Diffuser. Buy now for £65. Textured Ceramic Electronic Diffuser. Buy now for £75.

Whatever you choose, all products from The White Company are made to last and are classic investments, the perfect token of appreciation to those you have relied on, and something a little bit special when we all deserve it. Feel excited to spoil your loved ones and know that even though we might be apart your gift reminds them of your love and thanks this Mother’s Day.

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