Two brothers inspired by Marcus Rashford’s free school meals campaign have received a mountain of cereal after launching their ‘Operation Breakfast’ crusade.
EJ Atherton, 11, and his brother Joseph, 10, launched the drive on Friday asking people to donate money, or cereal, so that no children have to go without breakfast.
What they thought would be a small project to help a few children has now filled their house with mountains of cereal boxes from people dropping off kind donations.
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Their mum, Joanne, 47, said: “On Friday they came up with the idea and made up the slogan ‘buy a breakfast to give a breakfast’.
“They made a little appeal video which we posted on my Facebook page and within the first ten minutes they had made £40 in donations. And from there it just grew”.
Joanne said she and her husband Eric were shocked that the boys’ campaign brought in over £700 in PayPal donations and over 50 drop offs over the weekend from people bringing boxes of cereal to their door.
She explained the boys’ idea of buying and collecting just cereal to give to the local food bank.
She said: “They wanted to keep it simple. We thought that the milk was cheap enough to buy but the cereal could be more expensive.
“We’ve tried to buy the biggest boxes we can.”
On Joanne’s Facebook page is full of videos of children and their parents from the local community in Bootle dropping off boxes of cereal at the family’s front door.
The result is that now their entire living room is filled up with a mountain of cereal which will be donated to a Sefton food bank at the end of the week.
Joanne told the ECHO they were keen to do something similar a few weeks earlier but several members of the family developed coronavirus and it had to be postponed.
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On Friday, the cereal taking up space in the family home will be transported in two vans up to the food banks, who are said to be “over the moon” with the donation.
As well as campaigning, Joanne said her boys are enjoying the experience of people coming to the house and dropping off donations.
She said: “They’ve been getting off their Xboxes and going outside and having a giggle with people. It’s been lovely.”