BRANDY Melville is an American brand famous for their one-size-fits-all clothing which is a hit with teens the world over.
But from this moment on, we'll forever associate the company with the absolute worst online shopping fail we've ever seen.
Last week, the brand uploaded photos of their new "Silver Key" earrings of their website.
At first glance, the product photos seem ordinary enough - but on closer look, there's something quite grim about the model's other piercings.
Along with the £5 dangly earring, the model promoting the product has two silver studs in her ear which are VERY badly infected.
In a tweet which has racked up over 278,000 "likes", Roxie simply wrote: "Brandy Melville hunny..."
Unsurprisingly, her followers were quick to blast the "disgusting" advert.
One replied: "This went through the photographer, editor, technical team by uploading it, management of some sort checking if everythings okay and they all still missed it..."
"How does someone let their ear piercings get so crusty," another added. "Oh god."
A third wrote: "What on gods green earth is that??"
"Really wish I hadn't seen that," one replied. US TOO.
Since unveiling the product four days ago, Brandy Melville have now removed the earrings from their website.
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And this mum recreated a model’s VERY revealing belt bra that barely covers her nipples.
Plus this woman ordered a PrettyLittleThing bikini but was horrified when it’s so tiny it barely covers her privates.