If you've ever been to Home Bargains, you'll know that a simple trip to your local store for washing up liquid can quickly ascend into bargain-hunting madness.
Before you know it you're piling your basket high with things you never even knew you needed, and once you start, there's no stopping yourself.
But Home Bargains' new 99p product may be a step too far for some shoppers, who can't understand why on earth it exists, reports the ECHO.
Posting on Instagram, the bargain store revealed an exciting new addition to its confectionary aisle - Swizzels Drumstick chocolate bars.
The bars, which retail at 99p each, have caused a stir amongst shoppers, and the post has since racked up almost 6,000 likes and hundreds of replies.
But while some shoppers are keen to get their hands on the new sweet treat, others are, well, confused.
Responding to the post, one person said: "I’m not sure even I could handle that combo."
Somebody else responded: "Nah drumstick and chocolate are just a no."
"Oh wow not sure how I would feel about this haha," wrote another critic.
You'll never know unless you try things in life, I suppose.