Holly Willoughby is "secure" on This Morning for at least another two years, as part of her ongoing deal with ITV.
Details of her bumper contract reveal she will remain on the daytime hit until at least the end of 2023 - scuppering reports that she is on the verge of leaving.
Speculation has been rife that the presenter, 40, could quit following a row with her former agents, who have laid claim to a cut of her future earnings.
Since then Alison Hammond and Rochelle Humes have been mooted as potential replacements - but the truth is Holly is going nowhere any time soon.
One insider said: "It seems like everybody wants that gig but Holly is very much secured for the next two years on a rolling contract."
The mum-of-three took over on This Morning from Fern Britton in 2009 and by the end of her current deal will have hosted for 14 years.
Her co-host Phillip Schofield, who bravely came out on the live show just before the pandemic hit, next year celebrates two decades with the show.
Holly’s former management company YMU, previously known as James Grant Group, represent many big stars including Schofield, Ant and Dec, Graham Norton and Claudia Winkleman.
Earlier this year she reportedly consulted lawyers in order to challenge a "sunset provision" from YMU, which meant they were seeking a cut of all future earnings.
She is said to feel strongly that they should not get a percentage of any contracts renegotiated since she left in 2020 after 13 years.
Millionaire Holly, who earns around £700,000 for her role on This Morning, now manages herself through her own agency, Roxy Management, employing an all-female team.
Last year she hinted she was looking forward to a new phase of her life as she turned 40.
She explained: "I’m really looking forward to it. My 30s have been all about the kids — bringing them up, keeping all these balls afloat.
"But now they are getting older, there is a bit more space where I can start focusing on things that are happening for me.
"I see my 40s as a chance to find myself again and figure out who I am."
Hinting that she craved more control, she explained: "I was always very shy and I never really had the confidence to speak up for myself when I was younger."
Earlier this month she said that involving herself in activism over women’s issues was a challenge she craved.
"There is no doubt that this is an area of my life I would like to explore more," she told Christine Lampard, at an event to promote her new book.
"I feel incredibly passionate about women’s issues and I feel I have a responsibility and a need within me to move it forward a bit myself.
"There are women who don’t have the opportunities I have, who don’t have the resources I have and this is particularly an area I want to explore.
I think that is where I am going to, that is my next phase in life. That is my passion and life can only be about passion now."