HOLLY Willoughby always has her fashion game on point and her stunning swimwear is no exception.
The stunning TV host, 40, relies on one simple rule that every woman can follow to always look elegant and classy on the beach.
Forget the daring, flesh-baring bikinis seen on Love Island, the bubbly star opts for simple cuts that perfectly accentuate her curves.
Holly has shared a number of shots of her looking glamorous in one-piece swimwear with a low scoop neckline.
She has the design in a number of colours, from black to hot pink and a nautical-style blue and white striped suit.
And when she does don a bikini, she usually selects a block colour in a classic style.
A few days ago, the mum-of-three tinkered away on her new book while soaking up the sunshine in a stylish stripy bikini.
Holly is making the final edits of her lifestyle piece Reflections, and the setting was perfect for it.
Looking fresh-faced and happy, Holly beamed for a selfie.
She wrote: "Saturday’s in the sunshine… it doesn’t get any better… using the time to make the final edits to my book ‘Reflections’… going through the manuscript, adding, clarifying, tweaking… getting it just perfect for you… not too much longer now… it’s available to preorder and the link is above in my bio… #reflections.”
Holly's pal Emma Bunton commented: "Can’t wait! X."
Fans were also full of praise, with one writing"You look beautiful I can't wait for your book."
Reflections will address everything from body-image to burn out in the personal book “about finding your beauty, inside and out.”
The telly star described the experience of writing it as “intense” and said there are “pieces of her between the pages".
The book will feature both photographs of the star and illustrations.
Holly and her husband of 13 years Dan Baldwin are parents to Harry, 11, Belle, nine, and six-year-old Chester.
CROWN DUELMeg & Harry's relentless attacks have forced Queen to ditch 'never explain' rule
ROYAL RIFT Queen 'NEVER had Lilibet video call despite Harry & Meghan pals saying she did'
ME, MYSELF & IThe warning signs you’re dating a narcissist - how many do you recognise?
TOOTH HURTSI vomited so much during pregnancy I had to have all my teeth removed
SPLIFTING THE LIDI smoke weed around my kids, people call me a junkie but I don't care
BE A RANDY SCANDIPorn & sex parties - become as naughty as the Nordics with these sex tips
Previously, we shared Holly Willoughby’s style inspiration… and it looks like she gets tips from Christine Lampard and Frankie Bridge.
And Holly Willoughby shows how much her style has changed in 15 years of NTA outfits.