Harry and Meghan have backed down in their bid to cash in on the Sussex Royal brand.

The Duke and Duchess of Sussex withdrew a trademark application after the Queen ruled they can’t use the label for their charity and commercial activities.

A spokesperson for the couple said: “While The Duke and Duchess are focused on plans to establish a new non-profit organisation, given the specific UK government rules surrounding use of the word ‘Royal’, it has been therefore agreed that their non-profit organisation, when it is announced this Spring, will not be named Sussex Royal Foundation.

“The Duke and Duchess of Sussex do not intend to use ‘SussexRoyal’ in any territory post Spring 2020.

“Therefore the trademark applications that were filed as protective measures, acting on advice from and following the same model for The Royal Foundation, have been removed."

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