Great Britain

Gwyneth Paltrow shuts her lifestyle brand Goop’s London store

CLOSED FOR GOOP

ACTRESS Gwyneth Paltrow’s new-age lifestyle shop in London has shut.

The 48-year-old’s Goop outlet was empty yesterday after all its stock was removed overnight.

The Notting Hill boutique sold fashion, home, beauty and wellness products — including a £3,600 diamond ear cuff and a £123 “vibrator necklace”.

One West Londoner said: “Not everyone was taken with the nature of her well-heeled store and a dirty protest made feelings clear.

“Even so, it was a surprise to see multi-millionaire Gwyneth up sticks and move on.”

The Hollywood star rejected a government bailout for her 15 employees during lockdown.

The American celeb first launched Goop in 2008 as a weekly newsletter offering fans her lifestyle recommendations.

But it grew quickly into a major commercial venture and now has four stores in the US as well as a global web store.

Goop did not respond to requests for comment.

A first look at Gwyneth Paltrow’s ‘The Goop Lab’

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