Bristling Gordon Strachan insists Celtic don't need to speak out on their next boss hunt - because no other company would tell fans.
The Parkhead club put out an update on Friday as they acknowledged supporters concerns about the managerial situation.
It's been 73 days since Neil Lennon 's resignation and despite Eddie Howe being the clear frontrunner the former Bournemouth boss hasn't been snapped holding up a the green and white scarf yet.
However, former Celtic gaffer doesn't believe new chief executive Dominic McKay or Dermot Desmond need to speak out during the waiting game.
Strachan took aim at the Scottish media in his column for The Herald insisting they just want "to know what is happening, but I'm not sure that the fans are all getting their knickers in a twist about it."
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Strachan claim no other business would consult with anyone and it would be very different if the Hoops had lifted the title, using parallels with the Manchester United fan protests.
He wrote: "Does any other business tell you what they are going to do? Do Apple tell you beforehand what they're doing? Do they phone the local tabloid and give them the heads up so they can let the world know? No, they announce it.
"People are saying that Dominic McKay has to come out and say something. Why? Why does he have to say something? If you've not got anything of clarity to say right now, then there's nothing to say.
"We have this notion that the fans need to be consulted on everything. No they don't. No other business consults anybody.
"It's like the Manchester United fans who want to be given a say on the owners.
"The Manchester City fans don't, because they've been successful. The Man United fans are only mumping and moaning because they haven't been winning anything, and now they need communication.
"Did Celtic fans need communication when they were winning Nine In A Row? No. Now they apparently do.
"But I don't think it's the fans who are like that, or are driving that. It's the media, radio stations, TV stations. I think the fans are sort of shrugging their shoulders and seeing what is going to happen."
Concerns have been raised by fans with the overhaul looming in Glasgow's east end with players nearing the end of their contracts including Odsonne Edouard, Kris Ajer and Ryan Christie.
However, Strachan believes that most business won't be done by the new man until after the Champions League qualifiers.
He continued: "All of that is not to say that preparation for the following campaign can't be a right problem. But those problems for Celtic can only be dealt with further down the line anyway.
"How and when can you get players in? It's not so easy to pick them up this side of the qualifiers.
"When I went in as manager of Celtic, there were a lot of players who wanted to move on, a lot of players I had to convince to stay, some players who maybe I wasn't their type of person. And trying to bring people in was hard work. It didn't really settle down until the window shut."