Gogglebox fans have spotted another transformation following the latest episode.
Viewers have been left completely obsessed after Sid Siddiqui turned up on the Channel 4 hit rocking a new hairdo.
The 74-year-old, who has been a regular on the show since 2013 with sons Baasit and Umar, recently returned to Gogglebox after having to miss out on filming during the lockdown period.
The trio have since been reunited and have had a change in scenery with filming now taking place in Sid's home.
But that's not all that is different as we turn back to the aforementioned hairdo.
The father-of-five has turned his delicate tresses purple and fans couldn't help but talk about in on Twitter.
"I think Sid Siddiqui has been using Ellie's hair dye, I love a purple rinse," one wrote comparing Sid to his fellow Goggleboxer.
Another said: "Sorry. Can we talk about Sid’s purple hair!?"
"Am I crazy or is this man's hair purple?" a third asked.
Gogglebox viewers do not miss a thing!
Gogglebox airs Friday at 9pm on Channel 4.