Another day, another 'darling' from TV host Richard Madeley - this time during an Insulate Britain interview.

The ITV Good Morning Britain host stopped the show to apologise for the word he used when addressing a demonstrator.

The presenter, 65, was grilling Tracey Mallaghan from the campaign group and had accused her of risking lives by blocking major road networks.

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Defending I nsulate Britain protestors targeting the M25 today, Tracey insisted: "Kids face an unimaginable future Richard..."

As she spoke passionately about the cause, Richard tried to calm her down, addressing her as 'darling'.

Richard replied: "You are not answering the question, are you?"

The demonstrator hit back: "You are not asking the right questions. Is it because you are heartless or too scared? I am genuinely perplexed that journalists are not asking the right questions here."

Richard said: "Well, my questions are my decision, to be honest with you..."

She snapped back: "Do you know what a 2 degree world looks like? Why can't we talk about it? That is the question Richard.

"A 95 per cent chance of a 2 degree world for our children, do you know what looks like?"

Richard said: "What you are doing, darling..."

He then stopped himself, saying: "Sorry to call you darling.

"You have already been told off about that sweetheart," the activist snapped back.

Richard ploughed on, saying: "Yes it is a showbiz thing, we call everybody darling. It's a habit of mine and I find it hard to stop.

"Let's just get back to the question. I completely take that back."

The activist added: "Please, ask the right questions Richard!"

Richard had previously received stick from viewers after calling parenting expert Jane Evans 'darling' during a chat about Squid Games last week.