Get your business fit for 2021: Your five-week bootcamp starts here.
The Reach business improvement programme - launched last month -is designed to maximise your digital potential, starting with your website and overall online presence.
It's been a tough year for all of us, particularly business owners who've had to weather the effects of Covid. And it’s not over yet. But that’s a good thing, as it means there's still time to get your business in the best possible shape for 2021.
To help, our parent company Reach plc has developed Business Bootcamp, a dedicated free programme that aims to transform local businesses in just five short weeks.
Business Bootcamp presents a series of simple, virtual exercises that will help businesses capitalise on the increase in online activity we've witnessed since the start of the pandemic.
According to market research experts Mintel, online sales have surged by 55% since April, which means there are opportunities for many businesses to capitalise on this growth.
Make your website work harder
It all begins with websites, which is the subject of Business Bootcamp week one. Your website is your shop window online, but how good is it at attracting customers? People are choosy and time conscious, so if your website looks unprofessional, or it doesn't tell them what they want straight away, they'll likely go elsewhere. Not good.
If you believe your website is failing your business, the programme suggests 7 practical steps you can take to fix it. And don't worry, you don't need to know your SSL from your CSS to make tangible improvements. One of the steps involves ensuring that certain key details are featured on your homepage. If they're missing, simply add them, and you're one step closer to boosting your web presence.
Get found online
Having supercharged your website, it would be a shame if no-one visited it. Week two’s exercises focus on increasing the visibility of your site and giving it the best chance of being found online by potential customers.
The programme outlines actions anyone can take to improve your site’s placement on Google, ensuring it ranks as high as possible in relevant searches.
Future weeks will look at using social media and video content to further drive engagement. To get you off to a flying start, the programme features a free website audit that returns a detailed report about your online profile including website compatibility, social media presence, search ranking and more.
Are you ready to start the transformation process? Join the Reach Business Bootcamp today.
Week 1 | https://content.reachsolutions.co.uk/businessbootcampweekone
Week 2 | https://content.reachsolutions.co.uk/businessbootcampweektwo