Great Britain

Gemma Collins shows off hair transformation as she chops her long hair into a bob

GEMMA Collins shows off hair transformation as she chops her long hair into a bob.

Taking to Instagram today, the reality star wowed her fans with her new 'do after chopping off her long blonde locks.

Gemma, 39, looked sensational in a sleeveless dress with leaves and a blue bust, from her own range.

She captioned her post: "Your a RARE BREED …. they are not supposed to UNDERSTAND YOU 💋 darrrliiings make the most of the wonderful dresses in the collection, they are now in the sale so they are going going gone"

Her fans loved her outfit but many raved about her hair, saying it made her look younger.

One quipped: "Love your short hair , much better without hair extensions, younger and classy "

One more said: "Love your hair that length, beautiful x"

Yesterday, The Towie favourite modelled a piece from her six-figure 'memay' fashion collection for In The Style.

Wearing her blonde hair in cascading waves down her shoulders, Gemma looked thinner than ever.

She wore a t-shirt from her In The Style clothing line based on her classic lines - including her "claustrophobic Darren" meme.

Gemma captioned the stunning post: "Yep! Still pretty claustrophobic not gonna lie. Wow I never thought I’d be saying this but I’m launching my FOURTH memay collection with @inthestyle on Monday!!!

"You guys loved them they have been flying and this one is the best yet! Brand new memes you’re going to love!!"

The Sun Online revealed in March that Gemma had signed a six-figure deal with In The Style to design a collection based on her most famous memes.

It features her most hilarious slogans from over the years that helped make her the celebrity icon she is and has been so successful it's now in its fourth run.

It was such a hit that In The Style website reached more than 20,000 hits in a single day and helped shift more than 6,000 units.

Gemma’s collection has been In The Style’s most successful celebrity collaboration to date in terms of sales within one month of launching.

Gemma has been flaunting her gorgeous figure after taking control of her diet with her three-stone weight loss - and her work has clearly paid off.

She most recently showed it off while staying in Myknonos' most expensive hotel, which features its own private cave and swimming pool.

But Gemma has also been busy keeping fans updating on her incredible holiday abroad, where she was recently spotted soaking up the sun on the beach.

The Towie favourite needed a well-earned rest after her brutal break up with co-star James Argent.

Gemma admitted earlier this year she is slimming down as she hopes it will make it easier for her to fall pregnant.

She has been using Skinny Jabs to suppress her appetite and exercising regularly to achieve her impressive weight loss.

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