Residents and business owners across England have been left furious by the new tiered coronavirus restrictions announced by the UK Government.
Only the Isle of Wight, Cornwall and the Isles of Scilly have been placed in the lowest Tier 1 set of restrictions, with people in all other parts of England set to face more serious limits to their freedom from December 2. Around 23 million people are under the most restrictive Tier 3 measures.
Health Secretary Matt Hancock said “these are not easy decisions, but they have been made according to the best clinical advice”.
But communities all over the country are questioning how the tiers were decided and whether the impact to businesses and everyday life has been fully considered.
The run-up to Christmas is normally the most lucrative time of the year for pubs, bars and restaurants but Tier 3 restrictions in many areas mean venues will now remain closed with only takeaway being offered.
One pub owner in Nottinghamshire said the Tier 3 designation will be "disastrous" for the industry.
Mark Osbourne, who runs The Radcliffe, in Radcliffe-on-Trent, and The Railway, in Lowdham, said: "We were hopeful of going into Tier 2 and even then the impact would still be hard with the limitations imposed. It would be difficult to get any where near a normal December with no decent sized tables and mixed only outside.
"Tier 3 is disastrous for us and the whole industry. Takeaways just won't cut it in December."
A Birmingham restaurateur has also blasted the Government for "cancelling Christmas for the hospitality sector" as the city is set to move from Tier 2 to Tier 3.
Lasan Group CEO Jabbar Khan owns four restaurants in the city. He said ministers have made allowances during the festive period for people to spend time with loved ones, yet the Government had forgotten the families of every single "struggling bar, cafe and restaurant owners brought to their knees" by the announcement.
Greater Manchester is also among the list of places entering Tier 3 restrictions.
The news has been met with dismay, after many hoped the area's rapidly falling infection rates would see them placed into Tier 2.
Responding to the news, the director of sales at the Manchester's Hotel Football told the MEN: "Right now, my heart breaks for our industry. Collectively we have spent thousands on implementing Covid safe measures, to be tormented with this going to waste at this immediate time.
"To declare that our venues cannot open in what would be our busiest time; and a lifeline for a difficult year, is a catastrophe not only for ourselves but our wider supply chain and network.
"All of this is without the thought of our people, and the mental torment of what is to come next."
Meanwhile, the Night Time Industries Association (NTIA) told the BBC the tier three designation would be "devastating news" for many.
"The government must compensate these businesses for the period of time they have been closed, and the loss of business suffered due to restrictions through the festive period," said NTIA chief executive Michael Kill.
Fuelling frustrations over the new restrictions, Liverpool, which had been in Tier 3 before the lockdown, will now move to Tier 2.
Liverpool Mayor Joe Anderson said: "We've come out of Tier 3 and into Tier 2 I think it's the right decision to make because we've demonstrated that we have brought the virus under control.
"if you remember six, seven weeks ago the virus was at around 700 per 100,000.
"Today as we speak its probably around about 140-145 per 100,000 and with the armed forces here doing mass testing its also meant that we've been able to bring that virus under control.
"That was the aim here, the aim was saving lives and unquestionably that's what we've done."
The tier system is set to be reviewed on December 16, meaning any area could see rules loosened ahead of Christmas.
Reassuring Britons at a Downing Street press conference, Boris Johnson said "every area has the means of escape" from the toughest restrictions.