Major Brit retailer B&M is selling boxes of face masks for £50 during the coronavirus crisis, sparking fury from shoppers.

The box of 50 masks are currently on sale for £49.99 in some of the retailer’s stores in the UK, working out at around £1 per mask.

But customers have reacted angrily to the price amid a nationwide shortage of items such as this during the Covid-19 lockdown.

The NHS is especially struggling with a lack of personal protective equipments (PPE) including masks, overalls and gloves.

Customers have been flocking to the B&M Facebook page to express their outage at the price of the masks, reports Hull Live.

Face masks are in demand due to the coronavirus crisis

One customer wrote: "Absolute disgrace these masks are roughly 25p each, and when the NHS are struggling to get hold of them."

Another shopper said: "It's outrageous, at the moment people want a face mask to go shopping in, but to get one they have to spend £50.

"They're just know people will pay it to protect themselves. Even the staff said it was ridiculous."

The boxes of "emergency" masks at B&M "helps prevent the spread of viruses”, and are marketed as being good breathability, comfortable material and disposable. They can be found on the tills.

Customers are not liking the £49.99 price tag that comes with the masks

B&M has been considered as an essential retailer during the coronavirus pandemic, and has more than 650 stores across the UK.

Posting on their official social media, a statement read: "Dear customers, B&M is open through the current crisis in line with Government guidance.

"We stock thousands of food & grocery lines, pet food, cleaning goods & toiletries as well as hardware essentials such as small kitchen appliances, light bulbs & batteries."

The retailer has said it has given a 10% rise in wages to staff to "reflect the additional workload that the guidelines impose".

B&M has been considered as an essential retailer during the coronavirus pandemic

The retailer has introduced social distancing rules, with square areas taped to the ground outside for people to queue up in, and only a certain amount of people allowed into the store at any one time.

Posting on its Facebook page on April 3, the retailer said: "We've introduced some new safety measures to ensure that all of our colleagues are protected and customers can shop safely.

"Perspex screens for protection, for both checkout colleagues and shoppers, are on their way to all of our stores.

"All checkout colleagues have been provided disposable gloves. Our tills now accept up to £45 as contactless payment - and we encourage contactless if possible.

"And, finally, please continue to maintain social distancing rules when visiting our stores."