People in Newcastle will now be able to hire cleaners to dust, vacuum and tidy their homes in the nude.
Glimmer is a cleaning service with a twist: its employees are dispatched to clients' houses wearing nothing at all. It's not an escort service - physical contact is strictly forbidden - but rather a "voyeurism service".
It launched in Edinburgh two years ago but has since expanded into England, and is now available in Newcastle.
Founder Victoria Murphy, 26, used to clean houses naked and now has 12 employees (all of whom are experienced cleaners first and foremost) who work around the UK. She says Glimmer is "fun and flirty", providing companionship for the lonely as well as titillation.
"I knew I wanted something in that adult niche which would be fun and risqué but not extreme," she told the Press Association.
"When I did it for a while, I had a laugh and nothing untoward happened."
She matches clients with the most suitable cleaner depending on the experience they're after. They need to provide ID for safety reasons, and are not allowed to film or photograph the cleaner or have anyone else in the house while the service is taking place.
It costs £75 an hour for a completely naked clean, £65 for a topless service and £55 for the cleaner to wear lingerie. All Glimmer cleaners can do "light housekeeping, laundry and ironing", and clients can request specific tasks if they want. Not all the cleaners are women - there are male employees although Ms Murphy says there's less demand as most of her clients are heterosexual men.
Newcastle's resident nude cleaner is 20-something Jules, described as "confident, positive and full of energy" on the company website. There are also cleaners based in Leeds and Reading, and the business is expanding.
Ms Murphy says previous cleaning experience is the most important qualification for those wanting a job with Glimmer, more so than how they look naked.
"Then they need to have a good personality, because engaging with the client, chatting to them and feeling comfortable being naked is all part of what makes someone right for this role."