Great Britain

From bold colours to lava lamps, does your taste in interior design reveal where you live?

VELVET sofas, green walls or hot tubs could all be sure-fire giveaways of where you live.

Wills and Kate’s decor at their Norfolk home, has sneeringly been labelled “very Buckinghamshire” in the latest issue of high-society magazine Tatler.

But can it be true that each region of Britain has its own trademark decorating style?

Top furnishing and decorating retailers helped us to create this interior design map of Britain, and Tanith Carey tells how your location can dictate your decor.

The North

It’s glam up north, thanks to bolder colours

THE further you get from London, the less likely homeowners are to follow fads.

So Northerners tend to have more individual tastes and choose bolder, richer colours and wallpapers, according to research.

And that is illustrated perfectly by the South Shields home of Geordie Shore’s Sophie Kasaei, who clearly loves bright pink.

While Southerners are attracted by modular or minimalist sofas, people in Yorkshire are the most likely to have an olde-worlde Chesterfield-style settee.

Northern Ireland

Lava lamps and lino still in style

A NOSTALGIC one in 13 homeowners here cling on to the Nineties trend for lava lamps, while one in nine said their homes still have lino, the Fifties flooring favourite.

Even so, the Northern Irish spend an average £565 a year on doing up their homes — higher than anywhere else in the UK, and well above the national average of just £410.

Terracotta and tan colours are the most popular, epitomised by Rory McIlroy’s childhood home kitchen in County Down.

Patterned carpets and bright-coloured sofas sell well too, say local furniture retailers.


Co-ordinated colours with a touch of luxury

THEY like to be clever with their furnishing colours in the Principality, and co-ordinating decor is big there.

Take singer Charlotte Church, for example, whose Dinas Powys home sees plants chosen to match her wallpaper choice.

Sofas are likely to be co-ordinated with blinds, which have now taken over from curtains, according to homeware sales data.

A touch of marble is popular, while outdoors log cabins are sought-after features.

South West

Navy colours and hot tubs

IF you have naval-themed stencilling, a driftwood coffee table or little wooden boats on shelves, it’s a clue that you live in the South West, no doubt because it has some of Britain’s best beaches.

Home owners here are the most likely to employ seaside themes.

Blue and green are the favourite paint colours.

People here ordered 33 per cent more coastal-themed items on home-goods site than the rest of the UK last year.

The region has the highest proportion of home owners and the shortest working hours, so it’s not surprising its homes have more luxury hot tubs — like David Cameron’s.


Leather with a touch of tartan

MORE leather sofas are sold here than anywhere else in Britain, with Scottish Love Islander Anton Danyluk favouring a red number.

Cosy woollen couches are popular too, says research by

People in Dunfermline buy more wallpaper than any other Brits, retailer says.

This may be because Scots are Britain’s most colourful decorators, according to surveys carried out for House Beautiful magazine.

Heritage colours such as green and — hardly surprisingly — tartan touches, continue to be more popular in this part of the UK.

The Midlands

Walk-in showers and feature walls

MIDLANDERS, who are more likely to have larger houses, are the most lavish spenders on new kitchens and also on bathrooms, where they are the most likely to have walk-in showers.

Green is the top colour pick for living rooms, followed by blue and red.

Glamour model Danielle Lloyd’s Birmingham mansion is a classic example of this, with green walls in the living room and feature walls in the bedrooms.

People here were the first to try out creating feature walls with wallpaper.

Quirkily, they also buy the most industrial-style table lamps.

East of England

Chintz and country kitchens

THIS is one part of the country that is still clinging to chintz.

Floral wallpapers are popular out East, where the country look reigns.

And while the rest of the UK has given up on heavy curtains, you are still more likely to find curtains with ropes and pelmets here — with Kate and Wills’s home Anmer Hall showing plenty of them.

Shaker-style wooden kitchens are popular, chosen by 28 per cent of homeowners — twice the number who have them in London.

London and Essex

Pink bedrooms and velvet love seats

FLAMBOYANT Londoners are the most likely to have pink bedrooms, and vinyl or bare wood floors rather than carpets, says bed firm Silentnight.

In the kitchen they opt for sleek, minimalist designs over rural styles that work best with lots of space.

Internet search data shows that folk from here are also the most likely to go for cool retro touches such as Fifties-style sideboards.

Smaller homes also mean they are most likely to buy petite love seats or two-seater sofas, says

Velvet is their favourite fabric, particularly in blues and greys, as favoured by online cleaning expert Mrs Hinch, who has these grey velvet sofas in her pristine Essex home.

South East

Heated towel rails and pop-art posters

WITH the second highest house prices in Britain after London, homeowners here keep their decor contemporary but safe, to avoid putting off potential buyers.

So their favourite paint colours are neutral and their sofas modular, with corner units, according to

Wood and laminate flooring are popular and carpets are most likely to be in trendy pinstripes or geometric, says retailer Carpetright.

The staple wall decorations here are pop-art prints by the likes of Roy Lichtenstein or Andy Warhol, while high-tech stainless steel kitchens are also loved in the South East.

According to bathroom company Victorian Plumbing, South Easterners go for fixtures such as heated towel rails, as shown in this shot of Paul Hollywood’s ex Summer Monteys-Fullam in her Kent bathroom.

The firm says people from this region are also most likely to have the latest “smart” showers, with eco settings and digital controls.

Mum shows how she transformed her bland kitchen tiles for £22 using ornate vinyl stickers

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